In times of financial uncertainty, it's crucial to make judicious decisions about where your company's money goes. To steer through the storm:
- **Assess core functions:** Prioritize expenses that are essential to maintaining operations and serving customers.
- **Review ROI:** Allocate funds towards areas with proven or potential high return on investment.
- **Cut non-essential spending:** Identify and eliminate any unnecessary expenditures that don't contribute to immediate revenue generation.
How do you determine cash flow priorities during uncertain periods? Share your strategies.