In my opinion identifying , quantifying and monitoring trends are the key enablers to define an experience gap You need 1st to identify the problem through quantitative and qualitative analysis, then move to prioritizing the issues by size to make sure that it is an alarming pain point, and finally monitor trends to see if its a one time spike or a consistent burning issue

تصل الشركات لمراحل تفيض بها البيانات والرؤى لكنها يتيمة لم تجد من يضعها حيز التنفيذ وأحد المسببات تكون مشكلة التضخم المعرفي، مما يستدعي توظيف تقنيات الذكاء الاصطناعي وعلم البيانات لتبويب وتصنيف إفادات وملاحظات العملاء ضمن فئات مع حساب تكرار كل فئة ومن ثم وضع آلية متوافق عليها بين عدة إدارة حول أولوية معالجة هذه الإفادات ضمن أطر زمنية محددة إذا البداية تكمن في جمع كل مصادر إفادة العملاء ضمن مستودع واحد ومن ثم تبويبها وتصنيفها ومن ثم ترتيب أولوية العمل عليها والبدء بالتنفيذ أخيرا مع مراقبة التغيرات التي تطرأ على المدخلات من مصادر مختلفة لصوت العميل لإعادة ترتيب الأولويات هي دورة حياة مستمرة لا تنتهي وثقافة تنظيمية من أعلى الهرم حتى أسفله

Firstly, Customer feedback is good. And overflowing customer feedback means that you have more than a handful of customers and they are using your products. As a start point, pick up as many of these feedbacks in their raw form, a mix of random and focused. Now go through these feedbacks and they will give you a fair idea of what is going on. These should give you an indication of where to start. Now get the team to use a sentiment analysis tool to get a more detailed analysis. Even a word cloud visualisation will be a good start as well. Do remember though, that data and analysis is just the start point. Use the knowledge to build a robust process. Customers are hard to acquire and harder to retain.

Great problem to have! To extract key trends from customer feedback: Centralize & Organize: Use a CRM or feedback tool to gather feedback in one place, making it easier to analyze. Look for Patterns: Identify recurring themes, both positive and negative. What are customers consistently praising or complaining about? Sentiment Analysis: Go beyond keywords and gauge the overall sentiment. Are customers generally happy, neutral, or frustrated? Prioritize Actionable Insights: Focus on trends with the biggest impact on customer satisfaction and business goals. Remember, data is only as good as the actions you take. Turn insights into service improvements!

Approach the person with the lowest rating and the most detailed description to interview. For example, if Google has a rating of 5, the person who gave it a 1 and wrote a detailed description will be familiar with anger management and will be able to give you more analytical answers.