Your data conflicts with your marketing team's instincts. How do you navigate this challenging situation?
When your data tells a different story than your marketing team's gut feelings, it can lead to a challenging situation. It's a common scenario in the marketing world: the numbers are pointing in one direction, but the team's experience suggests another. Navigating this terrain requires a careful balance of respecting the insights that data provides while also valuing the human element of marketing intuition. Let's explore how you can address this conflict and make informed decisions without discounting the valuable instincts of your team.