Last updated on Jul 4, 2024

Your influencer isn't meeting expectations for your brand. How will you turn the tide on their performance?

When you've partnered with an influencer to elevate your brand, it's crucial to ensure they're meeting your expectations. But what do you do when their performance isn't up to par? It's a common challenge in the realm of public relations, but with the right approach, you can turn the tide and maximize your influencer collaborations. In this article, you'll find strategies to enhance influencer engagement and ensure they align with your brand's vision and goals.

1 Reassess Goals

Reevaluating your initial goals can provide clarity on where the disconnect might be occurring. It's essential to have a candid conversation about the expectations and whether they are realistic or need adjusting. Sometimes, influencers might not fully understand the brand's objectives or the key messages they need to convey. By revisiting these goals together, you can realign the influencer's content and approach to better reflect your brand's values and desired outcomes.

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Mohammad Zaid

Business Analyst at Borgfy | Venture Studio-Building Tech Ideas | MBA | Digital Health | Mobile Apps
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Title: Revitalizing Underperforming Influencer Partnerships in PR Campaigns - Assess Alignment: Confirm brand values and audience resonance. - Reframe Goals: Establish clear, measurable objectives. - Offer Support: Collaborate on content, provide exclusive incentives. - Monitor Metrics: Track performance closely and adjust strategies promptly. - Foster Communication: Maintain open dialogue and mutual growth incentives.

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Suzan Marie Chin-Taylor

Helping Wastewater Industry Contractors and Manufacturers Utilize Digital Marketing & PR to Increase Sales, Visibility and Opportunities | Author, Keynote Speaker and Host of the DooDoo Diva’s Smells Like Money Podcast
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Reevaluating goals is crucial for aligning influencer efforts with your brand's objectives. In the wastewater industry, clear communication of technical nuances is essential for impactful messaging. Consider a scenario where an influencer misinterprets the benefits of trenchless technology. By revisiting goals, you can ensure they accurately convey the advantages, such as reduced environmental impact and cost savings. "Effective communication is the bridge between confusion and clarity." Until then—keep it flowing.

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2 Open Dialogue

Creating an open line of communication is vital in addressing performance issues. Engage in a constructive dialogue with your influencer, providing specific feedback on what aspects are not meeting expectations. This conversation should be a two-way street, allowing them to voice their challenges or concerns. Understanding their perspective can lead to mutual adjustments that benefit both parties and enhance the overall performance.

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Amrita Pritam

Head of Public Relations & Marketing at BookMyForex.com | Ex Business Journalist | ISB | Storyteller | Expert in Building and Managing Reputation
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The first step is setting clear key messaging. Develop detailed key messaging guidelines that the influencer should follow in their content. You can brainstorm together and work collaboratively with the influencer to brainstorm new content ideas that align better with your brand’s goals.

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3 Content Review

Take the time to review the influencer's content thoroughly. Assess whether it aligns with your brand's image and message. If there are discrepancies, it might be necessary to provide clearer guidelines or even co-create content. This can ensure that the influencer's posts resonate with your target audience and effectively communicate your brand's message, ultimately leading to improved performance.

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4 Performance Metrics

It's crucial to analyze the right performance metrics to get a clear picture of the influencer's impact. Avoid focusing solely on vanity metrics like follower count and instead consider engagement rates, click-through rates, and conversion metrics that are more indicative of actual performance. This data-driven approach can highlight areas for improvement and help set new, achievable targets for your influencer to strive for.

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5 Strategic Support

Consider offering additional support to your influencer to help them succeed. This could involve providing them with exclusive information about your products or services, access to events, or even training that can help them create more compelling content. By investing in their growth, you're not only improving their performance but also strengthening your partnership and brand advocacy.

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6 Incentive Alignment

Lastly, examine if the incentives you're providing are aligned with the performance you expect. If your influencer is motivated by the right rewards, they're more likely to go the extra mile to meet your expectations. Whether it's through a commission structure, bonuses for hitting certain targets, or non-monetary incentives like exclusive experiences, aligning incentives can drive better results and a more fruitful collaboration.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Your influencer isn't meeting expectations for your brand. How will you turn the tide on their performance?

1

2

3

4

5

6

7

1 Reassess Goals

2 Open Dialogue

3 Content Review

4 Performance Metrics

5 Strategic Support

6 Incentive Alignment

7 Here’s what else to consider

Public Relations

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Your influencer isn't meeting expectations for your brand. How will you turn the tide on their performance?

1

2

3

4

5

6

7

1 Reassess Goals

2 Open Dialogue

3 Content Review

4 Performance Metrics

5 Strategic Support

6 Incentive Alignment

7 Here’s what else to consider

Public Relations

Rate this article

Thanks for your feedback

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