Your organization is facing a crisis. How can you keep media relationships intact?

- Transparency: Communicate promptly and accurately. - Designated Spokespeople: Offer consistent messaging through designated representatives. - Empathy: Acknowledge concerns and demonstrate understanding. - Proactive Updates: Provide regular updates and actions taken. - Long-term Trust: Cultivate relationships beyond crisis moments for sustained credibility.

In times of crisis, transparency is your greatest ally. By being upfront with the media, you not only build trust but also control the narrative, preventing misinformation from spreading. For example, during a wastewater treatment plant malfunction, promptly sharing details about the issue and the corrective measures reassures the public and stakeholders, showcasing your commitment to resolution. Regular updates are crucial. They keep the media informed and engaged, reducing the likelihood of speculative reporting that could harm your organization's reputation. Remember, transparency isn't just about sharing information; it's about fostering a culture of openness and accountability. Until then—keep it flowing.

Durante crisis, la transparencia es crucial. Debes ser honesto y proporcionar información completa sin comprometer la privacidad de datos ni las leyes. Esto establece confianza como fuente confiable, reconociendo el problema y describiendo acciones tomadas. Actualizar regularmente la información previene rumores y desinformación, gestionando mejor la crisis.

Make sure to provide - provide regular updates to the media, even if there's no significant change in the situation. This transparency helps build trust and shows that your organization is committed to keeping the public informed.

I have a model - 5 Ts. Gleaned from 30 years doing the job and dealing with several crises - Truth, Trust, Transparency, Timeliness, Tenacity. Tell the truth, be transparent, trust those around you, be timely in your comms, be tenacious about protecting the brand/company.