Last updated on Aug 2, 2024

Your social media ad campaign is falling short on ROI. How can you turn it around within budget limits?

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When your social media ad campaign isn't delivering the return on investment (ROI) you expected, it's crucial to reassess and adjust your strategy while staying within your budget. ROI measures the profitability of your investments—in this case, how much profit you're making from your social media ads relative to the costs. A low ROI indicates that your campaign is costing more than it's earning, which is a clear sign that you need to make some changes.

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