Para que tus esfuerzos de venta social resuenen verdaderamente con los clientes potenciales, es clave romper con la sensación de automatización y enfocarte en la autenticidad. La inteligencia artificial puede ser una herramienta poderosa en este proceso, pero es esencial utilizarla de manera que complemente y no reemplace el toque humano. Utiliza IA para analizar los datos y comprender mejor las necesidades de tus clientes potenciales, pero personaliza cada interacción. Además, participa activamente en la comunidad de LinkedIn, compartiendo contenido relevante y participando en conversaciones que reflejen tu experiencia y empatía.

Don’t automate. Automated looks automated. There is no short cut. Put the effort in. The clue is in the word “social”. You will stand out from the automation if you do.

Focus on your customers, share their successes and practice storytelling as some of your key tells - this differentiates you from AI or looking like another marketing bot.

In my experience, the key to making social selling efforts feel genuine and resonate with potential clients is personalization. Even if you're using automation tools, it's crucial to tailor your messages to address specific pain points and needs of your prospects. Combining automation with personalized touches—like mentioning mutual connections or referencing recent industry trends—can make your outreach more effective and engaging. This approach ensures that your efforts stand out and truly connect with your audience.

If your social selling feels automated, it’s time to focus on authenticity. Show you’ve done your homework. Engage in real conversations by asking thoughtful questions and genuinely listening to their responses (Use reactions). When sharing content, prioritise serving others over self-promotion. Tailor your posts to address their business challenges, not just to push your agenda. If your content feels self-serving, you'll quickly lose trust and credibility. Keep it genuine, and your efforts will resonate more deeply.