Your team is fixated on short-term goals. How do you get them to see the long-term benefits of CSR?

1. Align CSR with Company Goals: Integrate CSR: Ensure that CSR initiatives are aligned with the company's core values, mission, and strategic objectives. Demonstrate synergy: Highlight how CSR activities support the company's long-term growth and sustainability. 2. Quantify and Communicate Impact: Track and measure: Regularly measure and communicate the social, environmental, and economic impacts of your CSR initiatives to demonstrate their value to the company's success. Share success stories: Share inspiring examples of how CSR initiatives have positively impacted communities and the company's bottom line. Gather testimonials: Collect testimonials from employees, stakeholders, and beneficiaries to reinforce the value of CSR.

As Paul Polman once said, the world we want will not be achieved over the next quarter. The problems humanity is facing require a long-term approach and moral imagination. Aligning with long-term goals like the SDGs by 2030 or Net Zero by 2050 encourages leaders to adopt future thinking. It is time for businesses to consider the world we want to live in in 10, 20, or 30 years and what our organisation can do to help achieve it.

A team focused on short-term goals often overlooks the strategic value of CSR. To shift their perspective, emphasize the long-term benefits. CSR can enhance brand reputation, foster customer loyalty, attract top talent, and mitigate risks. It also aligns with societal expectations, contributing to a positive corporate image. By highlighting these tangible advantages, you can encourage your team to embrace CSR as a sustainable investment in the company's future.