Bring everyone together and get clear on the ultimate goal—results, period. Different ideas? Great. But we’re playing one game. Use data from Google Analytics, Sprout Social, whatever—let that guide the convo, not opinions. Assign platform leads so people own their space, but make sure they’re aligned with the bigger picture. Run small tests—let the results speak for themselves. Keep communication tight with tools like Slack or Monday.com. Bottom line: test, adapt, and stay unified. Results will shut down the debates.

Define shared goals: Clearly outline the overarching objectives for your cross-platform efforts. Are you aiming for increased reach, engagement, or revenue? Identify key metrics: Determine the metrics that will measure success. This will help everyone stay focused and aligned. Showcase platform benefits: Highlight the unique advantages of each platform and how they can contribute to your goals. Facilitate open dialogue: Encourage open discussions and address concerns. Listen to different perspectives and find common ground. Create a unified plan: Develop a comprehensive strategy that incorporates the best elements of each platform while considering resource constraints and priorities.

To unite a team with differing opinions, start by creating an open space for discussion. Align everyone around common goals and suggest piloting various ideas to let data guide the final decision. This ensures buy-in and a more cohesive strategy.

To unite a team on a cross-platform strategy, start by confronting the real issue: personal bias towards platforms. Strip it down to what actually matters—audience behaviour. Frame the conversation around a singular brand message that resonates across all platforms. Data should support this, but the emotional impact on the audience should drive it. Encourage each member to argue for the customer—not their favourite platform. When the focus shifts from platform loyalty to audience connection, alignment happens naturally. Run test campaigns where success is defined by audience engagement, not individual KPIs, to solidify buy-in.

Our company doesn’t have a hierarchy, so everyone manages their own work, which is great. But this can lead to a lot of differing opinions. I’ve often pushed my point, but I’ve realized that constant debate doesn’t always help. Sometimes, it’s better to let the work speak for itself. Too much arguing can slow things down, while learning by doing often leads to better outcomes. Now, I focus on getting things done and picking the right moments to discuss ideas.