L’adaptation des outils génériques est en effet clé pour aligner technologie et processus métier. Au-delà des intégrations, j’ajouterais trois leviers : 1️⃣ Impliquer les équipes dès la phase de diagnostic pour prioriser les besoins réels vs. les « nice-to-have ». 2️⃣ Exploiter les API/low-code (Zapier, Make.com) pour automatiser les tâches répétitives sans compétences techniques poussées. 3️⃣ Opter pour des outils modulaires(ex : Notion, Airtable) qui s’enrichissent via templates ou plugins maison. Un exemple : en connectant notre CRM à Slack via des webhooks, nous avons réduit les allers-retours entre services de 40%.

Here are some ways we’ve tailored tools at GAS Marketing: 1️⃣ AI-Powered Automation: We integrate our proprietary AI conversational marketing tool, INGAIGE, into CRM and email automation platforms to streamline lead nurturing. 2️⃣ Custom Workflows: Using low-code tools like Zapier and Make.com, we automate routine tasks, ensuring our response marketing campaigns run seamlessly. 3️⃣ Personalized Reporting Dashboards: We leverage custom Google Data Studio dashboards to track last-mile conversions and response rates, aligning with our key KPIs.

To maximize efficiency, it’s essential to customize digital tools by integrating industry-specific features, automating repetitive tasks, and refining workflows to match our team’s processes. You leverage APIs, add-ons, and tailored configurations to enhance usability while providing targeted training to ensure seamless adoption. Our approach turns generic tools into high-performing assets that directly support our strategic goals.