Your team is struggling to keep up with design trends. How can you ensure they stay motivated and engaged?

When you have years in the industry you learn to feel these things. It's like in the magazine industry they need to go beyond and sometimes they mistaken. Anna Wintour Editor-in-Chief of "Vogue Magazine" has herself recognized this. Sometimes you just expectate some results and then: voilà! It's not the way you thought! In this sense A/B tests can be crucial and also to mediate to this cronological change... as it happens in relations. You don't go out and kiss the girl inmediately you can be seen rude. You need to hang out together for a while, learn from each other and so on ... little by little you get into "her heart" as it should be. Same here... so you need to involve yourself with specific feed depending on the area you are on.

In my opinion, keeping the team motivated with design trends involves both inspiration and support. I’d suggest organizing regular brainstorming sessions where everyone can share new trends or ideas. It’s a great way to keep the team engaged and excited about learning. From my experience, offering opportunities for professional development, like workshops or online courses, helps too. Encouraging the team to explore trends that interest them can spark creativity and enthusiasm. Celebrating successes and progress, no matter how small, also keeps morale high. It’s all about creating a positive environment where staying updated feels like a shared goal rather than a pressure.

If you want to be ahead of others in your industry you need to be in constant courses, seeing what is around on other places who is the new designer in tendency... take online courses, feed yourself with a daily exact diet information. This will lead to the natural course of things like acquiring new abilities and improve in the design area you have choosen. Then you look your own seeks and challenges and gradually you create your own language. It's little by little, you cannot take all the cake at one time! It's not like that. So you don't perceive the flavours of it... it's like degustate a wine, you need to enjoy it as you were enjoying yourself being alone... catching all the contrasts the notes, fruity or woody notes. It's the same.

When you are working on the creative side is really rewarding and provoking to be in collaborative projects. When I was in the Hungarian Academy of Fine Arts it was really a rush of ideas running in the meetings we had... everyone get into one specific searching and the goal to join all forces and have a cohesive group work was really delightful. I love that times, were one of the best of my life! This interchange leads you to seek support in others. I remember Yumiko being consternated in how to solve her whale... I tought in the way "alebrijes" are construted in Mexico.. was really fun to teach her until she finally did by herself the way trough. At the end the big whale was like a reward to all the Erasmus students! That's collaboration!

Everybody has her/his own personal seeks... it's natural. Looking those projects or ideas like an "spectator" is the best. You let yourself being captivated like in a romance! You feel touched by the way they solve things, how they perceive things and that's what make you grow as a group. That little steps that everyone has and that professional comitment led to quality projects because everyone feels "necesary" it's like humanity there is no one like you... the way you perceive things, you learn them is individual that's the richness of human kind and designers also! Don't get in the tramp of being like someone else, because it's feel unatural and that's not creative! It's better you look for your own seeks your own paths

While creative freedom is beneficial, it is also essential to recognize that some structure can enhance creativity. Complete freedom can lead to paralysis and anxiety, making it difficult for designers to produce meaningful work.

Being yourself but not being alone! LOL! What I mean is that it's crucial to listen sometimes.. sometimes, when you have finished your work... otherwise you don't flow by yourself and that is not good for yourself... you don't know how that idea could lead you, because someone persuades you before. Don't be contaminated... in Yumiko case, she has been disappointend in creating her whale in other vias and she din't succed. So, I get into and then voilà! She was captivated by the technique! That's the way it is... no the other way around. ;) So you let others to feel secure and positive... don't destroy their dreams and if someone destroys yours don't let it get into you heart! People are sometimes jealous but don't take personal.. just blow!