You're aiming to establish long-term partnerships with influencers. How can you earn their trust effectively?

Speak their language! Research influencer values before reaching out. Highlight how your partnership benefits them (creativity, audience reach, growth) beyond money. Build trust with shared goals! #influencermarketing

From my perspective: Research and Alignment: By researching an influencer's content style, audience engagement, and past campaigns, you demonstrate genuine interest in their work. This shows respect for their unique voice and approach. Value Proposition: It’s crucial to communicate how the partnership can benefit the influencer beyond financial incentives. Whether it's offering creative freedom, access to new audiences, or opportunities for personal growth, highlighting these benefits shows that you prioritize their professional development and success. Interest Alignment: When your objectives coincide with theirs, you foster a cooperative environment where each person feels appreciated and understood.

Earning influencer trust starts with shared goals. Research their content themes, audience demographics, and past partnerships to understand their values and aspirations. When reaching out, clearly communicate how your collaboration aligns with their interests beyond just financial compensation. This could involve creative freedom, access to new audiences, or opportunities to contribute to impactful campaigns. Demonstrate that you value their expertise and see them as a strategic partner, not just a marketing tool.

To earn influencers' trust and establish mutual goals: - Listen actively: Understand their aspirations, values, and concerns. - Align interests: Identify common objectives and desired outcomes. - Collaborate on content: Co-create content that resonates with their audience. - Set clear expectations: Define roles, responsibilities, and key performance indicators. - Foster open communication: Encourage regular feedback and address concerns promptly. - Show appreciation: Acknowledge their efforts and celebrate successes together. - Be flexible: Adapt to changes and challenges, and find solutions together. - Embrace long-term thinking: Focus on growing together, rather than short-term gains.

Gagner la confiance d’influenceurs pour créer un partenariat à long terme, il faut d’abord avoir une stratégie et une vision à leur proposer. Quand je parle de stratégie, c’est une stratégie commune à proposer. En plus de la rémunération, que va lui apporter un partenariat à long terme avec notre marque. La participation à des évènements qui va lui permettre de rencontrer son public? Des rencontres? Un soutien dans ces projets personnels, comme par exemple un projet de cours métrage, de nouvelle série de vidéo. Et du respect, le respect de sa création certes mais aussi l’humain, faire en sorte que la relation soit bonne et de lui donner envie de travailler avec vous

Transparency and Expectations: Clearly outline expectations, deliverables, and timelines upfront to establish clear boundaries and align both parties on project scope and goals. Simplicity in Language: Use straightforward language that respects influencers' time and expertise, avoiding complex jargon. This promotes better understanding and effective communication. Respect and reliability: Demonstrate respect for the influencer's role and reliability through clear communication. Show appreciation for their contributions, fostering a trustworthy partnership. Minimize Misunderstandings: Maintain open communication to reduce misunderstandings and potential conflicts. Address questions to ensure a smooth workflow and build trust over time.

Transparency is paramount. Be clear and upfront about your expectations, campaign deliverables, and timelines. Avoid industry jargon that might create confusion or distance. Instead, use clear, concise language that respects their time and expertise. By establishing open communication channels, you minimize misunderstandings and demonstrate reliability – both crucial for building trust.

It's important to note that some influencers do not come from a business background. Be aware of this and avoid using marketing language when communicating with them. I found that the best communication is casual, similar to how you would talk to a friend of a friend. A good manager can approach an influencer with an idea in mind about them and communicate accordingly.

During the campaign process, the ability to be agile can significantly impact the bottom line. As we all know, the influencer landscape is constantly changing. New platform updates, trends, and other outside factors can come up during the execution of your campaign. Having an easy line of communication directly with the content creator is advantageous to both parties. Try to remember the creator you are working with has a life beyond what they display on the internet. Just as you would with an employee, be understanding of unexpected obstacles they may face. Treating the creator with respect and flexibility will impact the quality of content they produce.

El pilar de una relación honesta es la transparencia. Si consideras que existe la alternativa de unir fuerzas para un objetivo mayor, no conectes con una intención totalmente distinta. Es mejor ir con la verdad desde el primer contacto y si realmente no se trata de una transacción que generará un beneficio unilateral, estarán más que dispuestos a escuchar.

Everyone's work needs to be valued properly. If you cannot reach an influencer's price point, keep them in mind for bigger projects down the line where budget may be increased. A discounted rate means discounted effort and discounted content. Paying people what they're worth is the only way.

In influencer partnerships, fair compensation is essential because it demonstrates respect for their work and a dedication to a long-lasting relationship. Talking openly about payment emphasizes openness and conveys a sincere desire to work together fairly. Fair negotiation shows adaptability and recognizes the importance of influencers to your marketing campaigns. When influencers believe they are fairly compensated and that their efforts are rewarded with tangible recognition, trust is fostered. Brands that prioritize equitable compensation not only recognize the contributions of influencers, but also create an atmosphere that is favorable to long-term cooperation.

Una de las mejores maneras de cerrar un trato, es buscar negociar alineados en un win-to-win. Si ambas partes perciben un beneficio equitativo, visualizarán un trato justo y si es un trato justo, el compromiso será sencillo. Ambas partes estarán totalmente dispuestas a trabajar por igual en dicho objetivo porque son conscientes de que los beneficiará por igual.

To earn an influencer’s trust for the long haul, start by showing you’re in it for the long game, not just a one-off deal. Offer creative freedom and involve them in shaping the partnership, aligning on shared values and goals. Provide real value beyond paychecks—think exclusive access and co-created content. Show commitment through consistent, transparent communication and by actively supporting their personal brand. Trust is earned over time, so be genuine, give them room to innovate, and value their creative input.

An influencer campaign is not the time to try to control every detail or script for a promotion. Why? Because content that feels genuine and less like an ad will perform better. Influencers know what their audience responds to, and when they create content in their own style, it often leads to higher engagement rates. Statistically, influencer-generated content receives an average 8x more engagement than branded content. But that means brands can't just put words in influencers' mouths. (Source: Mediakix) If you're going to run a campaign, make sure you're running it the right way.

offer: - Autonomy: Give them creative control to produce content that resonates with their audience. - Flexibility: Allow them to choose topics, formats, and platforms that align with their vision. - Resources: Provide necessary tools, support, and guidance to bring their ideas to life. - Trust: Believe in their expertise and value their unique perspective. - Open communication: Encourage honest feedback and actively listen to their needs. - Collaborative goal-setting: Work together to establish objectives that align with their values. - Recognition: Acknowledge and celebrate their creative contributions. - Freedom to experiment: Embrace innovative ideas and view failures as opportunities for growth.

1. Authenticity and Creativity: It is important to give influencers creative freedom because these two qualities help them connect with audiences. 2. Trust and Expertise: Collaboration dynamics are improved when individuals show that you have faith in their judgment and expertise. 3. Brand Message Interpretation: More effective and sincere content frequently results from letting influencers interpret your brand message in their own unique voices. 4. Empowerment and Engagement: Granting influencers a degree of autonomy tends to empower them and generate a more engaged audience, which enhances the visibility and authenticity of your brand.

As previously mentioned, an open line of communication and the willingness to answer any and all questions the creator may have builds a personal level of trust. I’d like to add that ongoing support does not end after the campaign concludes. At the end of a project, give them praise and tell them what you loved. Ask them for feedback on how this experience went for them and how you can improve moving forward. At Sway, we also like to share their content on our social media to help boost their engagement and show our appreciation. All of these little efforts may seem simple and obvious, but they can have a huge impact on the future of your relationship with the creator. Treat the creator like a member of your team to build loyalty.

Get to know influencers on a personal level, connection is key to long-term partnerships. Beyond providing regular paid opportunities, engage with influencers through informative webinars, which enhance their skills and demonstrate your investment in their growth. Additionally, spotlight them in newsletters to give them recognition and visibility. These efforts not only build trust and loyalty but also create a solid foundation for lasting, collaborative relationships.

Understand there is opportunity for a win-win scenario here. The growth of your brand can coincide with the growth of the creator you choose to work with. When this is done right, it heightens the authenticity of your partnership. Building lasting and impressionable relationships means more than a one off partnership. If the content underperformed, evaluate the areas for improvement with the creator. At the end of the day, it all boils down to communication. Are you willing to build a relationship with this person by investing in them? Can you see them doing the same for you? The answers to these questions will serve as a great guide to if this partnership is a good fit for both parties involved.

Influencers are usually individuals with certain unique interests. Create a relationship beyond the financial. For example, you might have a common hobby, common friends, etc. Have a beer with the influencer, and you might get a discount as well as a long term friend.

Successful partnerships are a two-way street. Invest in the influencer's growth alongside your brand. Offer opportunities for them to learn new skills, explore different content formats, or expand their reach. By demonstrating your commitment to their professional development, you build a stronger bond and create a partnership poised for long-term success. This collaborative approach ensures that both parties continue to thrive and benefit from the partnership over time.

In any partnership, connection is key to success. Sharing mutual goals is important, but you have to build mutual trust that you each have the other's best interest in mind. If you are trying to influence someone else's purchase of your product, you need to build an honest relationship with the person who has their attention. If the relationship is merely transactional, it will not have the impact each party was hoping for.