You're aiming for a promotion in marketing. How can you persuade your boss to give you one?

In my last role, I implemented a digital marketing strategy that increased our brand awareness by 35% within six months. By leveraging SEO and targeted social media ads, I was able to boost web traffic by 50%, leading to a 20% increase in sales. Additionally, I launched a customer engagement initiative that improved our email open rates by 40% and click-through rates by 25%. These metrics clearly demonstrated the positive impact of my marketing efforts on the company’s growth and profitability, which played a significant role in my promotion to a senior marketing position. This approach not only highlighted my contributions but also provided concrete evidence of my ability to drive results.⬤

Como todo processo o foco tem que estar na expectativa do nosso cliente. Entender e alcançar a satisfação do cliente é primordial para todo negócio. Uma forma de mensurar esse alcance é a realização das pesquisas de satisfação com a entrega do produto.

Promoção é algo que os funcionários buscam muitos por méritos e outros por meios discutíveis. Agora fazer o superior enxergar sua produtividade através dos números nem sempre será suficiente. Por isso que o retorno do cliente é primordial.

O profissional do marketing tem que estar por dentro das modernidades. Do modo como os processos evoluem e mostrar ao seu superior que o novo pode ser bom, mas nunca diminuir a importância do passado.

Take them down the pub. I find getting absolutely s**t faced with your boss at least once helps. They're humans too. Chemistry in the pub is important. Don't let anyone tell you otherwise.

Stepping into the spotlight, I once overhauled our email marketing strategy using Mailchimp's AI to personalize our campaigns, significantly boosting open rates. Simultaneously, embracing Canva's Design AI allowed us to refresh our visuals, making our messages not just seen but felt. The result? A noticeable uptick in customer engagement and a cascade of positive feedback from our target audience. Leading these initiatives carved a path for innovation within our department, demonstrating that with the right mix of foresight and technology, we can not only meet the future but shape it. These endeavors didn't just reflect my ability to lead; they showcased our collective agility in adapting to and embracing change.