You're analyzing your website. How do you know which SEO tools are reliable?

1 Check the source

The first thing to check when using an SEO tool is the source of its data. Where does it get its information from? How often does it update it? How does it process and analyze it? Ideally, you want an SEO tool that uses data from reputable and authoritative sources, such as Google, Bing, Moz, or Ahrefs. These sources have access to large and diverse datasets, use advanced algorithms and methods, and update their data frequently and consistently. You also want an SEO tool that clearly explains how it collects, filters, and presents its data, and how it accounts for any limitations or biases.

3 Consider the features

The third thing to check when using an SEO tool is the features it offers. What can it do for you? How easy is it to use? How flexible is it to customize? How well does it integrate with other tools or platforms? You want an SEO tool that has a range of features that cover different aspects of SEO, such as keyword research, technical analysis, content optimization, link building, competitor analysis, and reporting. You also want an SEO tool that has a user-friendly interface, that allows you to adjust its settings and parameters, and that works well with other tools or platforms that you use, such as WordPress, Google Analytics, or social media.

4 Evaluate the cost

The fourth thing to check when using an SEO tool is the cost it involves. How much does it charge? How does it bill you? What are the terms and conditions? How does it handle refunds or cancellations? You want an SEO tool that has a transparent and fair pricing policy, that offers different plans or options to suit your budget and needs, and that has a clear and reasonable refund or cancellation policy. You also want to avoid any hidden fees, extra charges, or long-term contracts that may lock you in or limit your choices.

5 Assess the support

The fifth thing to check when using an SEO tool is the support it provides. How responsive and helpful is it? How can you contact it? What resources does it offer? You want an SEO tool that has a reliable and friendly support team, that is available through various channels, such as email, phone, chat, or social media, and that responds quickly and effectively to your queries or issues. You also want an SEO tool that has a comprehensive and updated knowledge base, that provides tutorials, guides, tips, or best practices, and that encourages feedback and suggestions from its users.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?