You're considering a career change into Marketing Analytics. What are the most important things to learn?
If you're looking for a new challenge and a rewarding career in the digital age, you might be interested in marketing analytics. Marketing analytics is the practice of measuring, analyzing, and optimizing the performance of marketing campaigns and strategies using data and tools. It helps marketers understand their customers, markets, channels, and competitors better, and make data-driven decisions that improve their return on investment (ROI). But what are the most important things to learn if you want to switch to marketing analytics? Here are some suggestions.