Optimizing ad spend became easier once we started leveraging past performance data. Here's how we prioritized: - We focused on platforms with the highest conversion rates, ensuring our budget went where viewers turned into customers. - By assessing ROI, we shifted more budget toward ads delivering the best returns. - Reviewing engagement levels helped us prioritize platforms where our audience interacted most. How are you making these decisions? Share your strategies!

Past performance data is a compass, not a map. Don’t just focus on where you’ve won—scrutinise why platforms performed. Conversion rates? They’re meaningless without context. Dive deeper into the quality of those conversions and the long-term customer value. ROI? Sure, but balance it with brand equity building, not just short-term gains. Engagement? Only if it leads to meaningful action. Prioritise platforms that align with where your audience's attention is going, not just where it’s been. Trends shift—so should your strategy. Use data to predict future opportunities, not just celebrate past victories.

1. Gather Historical Data: Collect data from previous campaigns: Gather metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on investment (ROI). Utilize platform analytics: Leverage the analytics tools provided by each platform to access detailed performance data. Consider external data sources: Research industry benchmarks and case studies to compare your performance. 2. Analyze Key Performance Indicators (KPIs): Identify relevant KPIs: Determine which metrics are most important for your business goals (e.g., website traffic, leads, sales). Compare performance across platforms: Analyze how each platform has performed in terms of your chosen KPIs.

Dive deep into your past performance data like a mad scientist. Look at the metrics that matter: ROAS, CPC, CTR, and conversion rates. Find out which platforms delivered the highest ROI and engaged your audience the best. Don’t just focus on the big players; sometimes the smaller, niche platforms can outperform the giants. Double down on what’s working and pivot away from what isn’t. Test, measure, and adapt constantly. If you’re not optimizing based on data, you’re flying blind. Be a data-driven beast!

Analyze ROI: Calculate which platforms delivered the best return on investment (ROI). Compare CTR: Look for platforms with higher click-through rates (CTR), indicating better engagement. Evaluate KPIs: Assess performance based on key performance indicators (KPIs) like conversions, leads, and sales. Consider Cost: Compare costs per click (CPC) or cost per thousand impressions (CPM) to find the most efficient options. Benchmark Against Competitors: Analyze how your competitors are performing on different platforms to identify trends.