You're creating an elevator pitch for your new startup. What's the one thing you should never forget?

2 Define your problem and solution

The core of your elevator pitch is to explain the problem that your startup solves and how it does it better than anyone else. You need to show that you understand the market gap, the customer pain, and the opportunity. You also need to demonstrate that you have a unique and effective solution that delivers value and results. Use clear and concise language to describe your problem and solution, and avoid jargon and technical terms that might confuse your audience. Focus on the benefits and outcomes, not the features and details.

3 Communicate your differentiator

The next step is to communicate your differentiator, or what makes your startup unique and superior to your competitors. You need to show that you have a competitive edge, a secret sauce, or a unique value proposition that sets you apart from the rest. You also need to prove that you have a viable and scalable business model that can generate revenue and growth. Use facts, figures, and testimonials to back up your claims and demonstrate your credibility and traction.

4 Engage your audience

The final step is to engage your audience and invite them to take action. You need to create a connection, spark curiosity, and generate interest in your startup. You also need to end with a clear and specific call to action that tells your audience what you want them to do next. For example, you might ask them to schedule a meeting, sign up for a demo, or visit your website. You should also provide your contact information and thank them for their time and attention.

5 Practice and refine

The last thing you should never forget is to practice and refine your elevator pitch until you master it. You need to rehearse your pitch in front of a mirror, a friend, or a mentor, and get feedback and suggestions. You also need to adjust your pitch according to the situation, the context, and the feedback. You should aim for a pitch that is no longer than 60 seconds, that is clear, concise, and compelling, and that leaves a lasting impression on your audience.