You're evaluating in-store promotions. How do you gauge success beyond sales figures?
When it comes to retail marketing, in-store promotions are a staple. But how do you measure their success beyond the obvious sales figures? It's important to look deeper into customer engagement, brand perception, and long-term effects to truly understand the impact of your promotional efforts. Let's explore some key indicators that can help you gauge the success of in-store promotions, providing a more comprehensive picture than sales data alone.