When ROI from influencer marketing falls short, managing client expectations becomes crucial. Here's how to approach it: - Break down the campaign's performance to identify weak points. Show clients exactly where the disconnect occurred and how you plan to address it. - Reset expectations by focusing on achievable outcomes. Communicate that influencer marketing is not a quick fix and may need time to show long-term results. - Suggest other platforms or influencers better suited to the target demographic. Propose testing different strategies that align more closely with their goals.

Managing Client Expectations with Disappointing Influencer Marketing ROI 1. Be Transparent Share the data openly and honestly to build trust. 2. Provide Context Explain external factors that may have affected the results, like trends or audience behavior. 3. Highlight Non-Monetary Wins Focus on engagement, brand awareness, or follower growth to show value beyond direct ROI. 4. Offer Solutions Suggest improvements for the next campaign, such as adjusting influencer selection or strategy. 5. Set Realistic Goals Align on achievable targets for future campaigns, emphasizing long-term success.

As the co-founder of Dollar Media, managing client expectations during disappointing influencer ROI starts with transparency. I prioritize explaining the data, highlighting factors like audience engagement or external shifts. We focus on the bigger picture—emphasizing that influencer marketing success is often iterative. I outline actionable next steps, such as adjusting the strategy, optimizing content, or refining target audiences. By reframing setbacks as learning opportunities, we maintain trust and keep clients focused on long-term goals.

Influencer marketing has a lot of complexities that need to be consulted to gain the right ROI. Selecting the right influencer, engagement rate, reach, etc. Only a constant test and trial would ultimately result in yielding higher ROI or ROAS.

I like to tell my clients that influencer marketing is like a startup: there's uncertainty without enough first-party data to make accurate forecasts. It's important to convince your client to adopt a long-term view, but here are short-term strategies to discuss: - Focus on influencer channels with the best ROI and eliminate the rest. - Lean into content mediums that provided the best results. - Identify the top 20% of influencers who drove 80% of the results and stick with them, while adding new influencers for growth. By having this discussion and highlighting the intangible benefits, you can maintain a strong client relationship.