You're facing influencer no-shows at important events. How can you prepare for the unexpected?

To prepare for influencer no-shows at important events, have backup influencers ready to step in. Develop a contingency plan that includes alternative activities and engaging content to fill gaps. Communicate clearly with influencers beforehand to confirm commitments and establish reliable contact methods. Diversify your promotional efforts by involving multiple influencers and other marketing channels. Maintain flexibility and a positive attitude to quickly adapt and ensure the event's success despite any unexpected absences.

Whenever you plan an invite as a rule of thumb always invite more than you need. Also if they no show then implement a penalty system where if they miss an event more than twice you stop inviting them.

Um exemplo que já vi marcas fazendo é convidando vários influencer e pedindo para confirmar presença, caso não possa a marca consegue ir recorrendo para novos influencer!

Para se preparar para o não comparecimento de influenciadores em eventos importantes, tenha uma lista de influenciadores substitutos prontos para serem chamados. Comunique-se claramente com todos os influenciadores sobre a importância do evento e confirme sua presença antecipadamente. Estabeleça contratos com cláusulas específicas sobre a não comparência e possíveis penalidades. Além disso, planeje conteúdo alternativo que possa ser usado caso um influenciador não compareça. Por fim, mantenha um plano de comunicação de crise para informar rapidamente todas as partes interessadas sobre qualquer alteração.

Life happens, even for influencers. At Tru, we always have a robust backup plan for influencer no-shows. For a significant product launch, we cultivated relationships with a diverse group of influencers. This approach ensured that if a primary influencer couldn’t attend, we had several backups ready to step in. We also developed contingency activities like live Q&A sessions and engaging interactive content to fill any gaps. Clear communication with influencers beforehand about their commitments and maintaining reliable contact methods were crucial. This strategy allowed us to adapt quickly and maintain the event’s momentum, ensuring its success despite unforeseen absences.

Deixe bem claro se esse contrato precisa da participação do influencer em eventos assim evita ter problemas futuro. Coloque uma cláusula no contrato específica sobre isso!

Engaging local influencers is a game-changer when facing influencer no-shows at crucial events. Local influencers are often more flexible and can step in on short notice due to their proximity. By building relationships with them in advance, you ensure a reliable backup. Another tip is to have a diverse pool of influencers ready, spanning different niches. This variety can help maintain the event's energy and reach. Lastly, clear and transparent communication with all influencers about expectations and commitments can reduce no-show risks. These strategies can turn unexpected challenges into seamless opportunities.

While in-person participation is usually more impactful than virtual participation, the latter can be quite engaging and impactful if handled intelligently. Influencers are typically very charismatic individuals who are skilled at connecting with overs through a screen, so they will likely excel at whatever digital alternative you give them.

Faça eventos diversificado!!! Assim a marca consegue um resultado melhor na divulgação. Exemplo: lançamento de coleção use estratégias de live on-line, e convide 1 a 2 influencer para participar assim traz mais engajamento para a marca e diversidade!

Consider the value exchange and if you are sweetening the deal enough to increase the likelihood of the influencer coming out. Influencers are often invited to events with no obligation to post or strict deliverables but are also often subject to additional costs such as transportation, gas, etc. Pick influencers that genuinely see value in the event and those that live close to the event venue. Oh and don't forget the power of a follow-up -- send a quick email the day before reminding them and confirming their attendance.

Le choix des partenaires invités doit faire partie intégrante de la stratégie de l'événement pour avoir des invités présents, et élargir les partenariats. Dans le cadre de tout partenariat, il faut penser à la valeur ajoutée apportée à l'influenceur dans le cadre de l'événement. Comme tout professionnel, se déplacer pour n'avoir qu'une redite d'un dossier presse ou autres contenu envoyé, ne pourra intéressé l'influenceur. Il faut apporter du contenu supplémentaire pour qu'un partenaire se déplace. Dans le cadre d'un partenariat rémunéré, cela est identique tant pour l'influenceur que la marque. Pourquoi les faire venir si d'ores et déjà, le partenariat est rémunéré et que les influenceurs ont déjà l'information nécessaire disponible.