You're facing limited resources for content initiatives. How do you decide which ones to measure ROI on?
Navigating the choppy waters of content strategy with limited resources can be daunting. You know you can't do it all, but you also understand the importance of measuring the return on investment (ROI) for your content initiatives. ROI, simply put, is a performance measure used to evaluate the efficiency of an investment. It helps you understand what you're getting back compared to what you're putting in. But with finite time, money, and manpower, how do you prioritize which content projects to scrutinize under the ROI microscope? Let's dive into strategies that will help you decide where to focus your efforts for maximum impact.