Last updated on Aug 25, 2024

You're facing resistance in your merchandising team. How can you navigate change during a rebranding effort?

Find expert answers in this collaborative article

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When your merchandising team pushes back during a rebrand, remember change is a process. Here's how to ease the transition:

- Communicate the vision. Ensure everyone understands the 'why' behind the rebrand and its benefits.

- Involve the team. Give members a voice in the process to foster ownership and reduce resistance.

- Provide training. Equip the team with skills and knowledge needed for the new brand direction.

How have you successfully navigated change in your team? Share your strategies.

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