You're facing shifting consumer preferences in a market disruption. How will you adapt and stay ahead?

When I faced shifting consumer preferences during a market disruption, I knew that clinging to old strategies wasn’t an option. The first step was listening—really tuning into what customers were saying and noticing what they weren’t buying anymore. We conducted surveys, engaged directly on social media, and analyzed purchasing patterns to get a clear picture of their new needs. Then, we adapted quickly by tweaking our offerings and messaging to align with those preferences. But the key wasn’t just reacting—it was anticipating the next shift. By staying agile and constantly innovating, we didn’t just keep up; we stayed ahead of the curve.

Uma das minhas sugestões para adaptar-se com celeridade às novas demandas dos clientes modernos e também ter uma empresa moderna. Atualmente com o advento das IA, existem soluções para aproximar os clientes do direcionamento da empresa. Exemplo de uma das principais dificuldades ainda existentes e que já temos soluções: SAC, em geral clientes ligam para um número de SAC e ouvem a tradicional mensagem: "Nosso horário de atendimento é das...". Isso é coisa do passado, com soluções de IA no atendimento podemos fazer com que algo que era limitado passe a ser 24hs x 7 dias na semana, e o melhor, em tempo real podemos ter as transcrições das conversas, acopladas a sistemas e outras IAs podem tomar decisões instantâneas.

A análise de dados é outra coisa que está em um patamar que sonhamos no passado, com o uso das IAs podemos deixar que elas façam instantaneamente análises que demandariam horas, e com isso o nosso trabalho passa a ser a melhor decisão para qualquer cenário. Empreendedores que ainda não estão fazendo uso das IA nesse sentido estão perdendo dinheiro.

No passado vimos empresas planetárias vaporizarem-se, exemplos: Kodac, PanAm, entre outras, o que faltou nelas foi justamente sairem da zona de conforto, onde se sentiam líderes absolutas enquanto outras empresas estavam em constante inovação em busca de novos serviços, produtos e soluções adequadas aos clientes. Reforço que o uso das IAs hoje em dia pode contribuir de forma nunca antes vista para o desenvolvimento de Inovação constante em empresas de qualquer segmento.

Collaborative Consumer Experimentation: Instead of traditional market research, co-create products or services with a select group of forward thinking consumers. These consumers act as both beta testers and trendsetters, ensuring that your offerings resonate with early adopters who set the pace for broader market shifts.

No report will give you better information than good old-fashioned customer engagement. 1. Talk to your current customers and study the nuances of consumer needs and preferences. What has changed since they first received your service? What's their primary need now? 2. Engage with new QUALIFIED leads. These are the possible new customers, and that means their preferences have been updated to some degree. Engage and actively solicit feedback. You may end up with new customers. 3. Engage with UNQUALIFIED leads. Why are they unqualified? What preferences do they have that you are not meeting? What needs do they have that you are not solving? 4. Check the social platforms. Any dissatisfied customers will be direct about what they want.

To adapt and stay ahead during market disruption by engaging customers: ✔ Direct Engagement: Connect with customers via social media, surveys, and one-on-one communication. This feedback helps you understand their shifting needs. ✔ Responsive Adjustments: Use insights to quickly adjust products, services, or marketing. Flexibility is key to meeting evolving demands. ✔ Deepen Relationships: Build loyalty by consistently involving customers. When they feel heard, disruption becomes a growth opportunity. This approach aligns your strategies with customer expectations, keeping you ahead.

Hyper Localized Micro Markets: Create micro markets within your broader market by tailoring offerings not just by geography but by hyper specific community interests or cultural movements. This could mean launching limited-time, location-based versions of your product that speak directly to local trends, generating buzz and a sense of exclusivity.

Broaden Range: Introduce new products or services to cater to varied consumer needs. Mitigate Risk: Reduce dependency on a single product or market segment. Align Strategically: Ensure new offerings match your brand identity and core strengths. Maintain Coherence: Keep your business image consistent across diverse offerings. Monitor Performance: Track the success of new products to ensure they meet market demand.

Foster Agility: Build a flexible organizational structure that can quickly adjust to changes. Train Your Team: Develop skills for rapid problem-solving and adaptability. Streamline Decisions: Simplify decision-making processes to respond swiftly. Invest in Technology: Use tools that support quick adaptation and data-driven decisions. Embrace Flexibility: Encourage a culture of innovation and responsiveness.