When stakeholder demands risk lowering copy quality, I start by clearly explaining how certain changes might impact the effectiveness of the content. I provide examples or data to back up why maintaining certain writing standards is crucial. Offering compromises—such as alternative phrasing or adjustments that meet both their goals and preserve quality—often helps find a middle ground. By staying collaborative and focusing on the shared objective of producing high-quality work, I can uphold writing standards while addressing stakeholder needs.

To keep my writing quality high, even when stakeholders have demands, I start by setting clear guidelines so everyone knows what good copy is. I explain how quality writing helps connect with readers and increase sales. I also involve them early to get their feedback. When necessary, I stick to important points and suggest creative ideas that meet their needs while still keeping the quality. This way, I can deliver great copy every time.

There are instances when stakeholder demands can lower the quality of your writing. In these situations, it’s crucial to communicate clearly and set expectations early. Start by explaining why quality matters for the project’s success, using examples to show how good copy leads to better results. Work with stakeholders to find a balance between their needs and your standards, suggesting alternatives that maintain quality. If necessary, propose a review process that allows for feedback while focusing on quality. Most importantly, stick to your writing principles and be firm on the key aspects essential to the copy’s effectiveness. While it's important to satisfy stakeholders, the final product must also reflect your standards.

I have to educate my client about what makes a copy high-converting. I have to show particular examples that brought in results using my approach(es) CLEINTS NEVER WANT BAD RESULTS. Bad copy causes bad results. Simple.

I write two versions: their way and my way. Then I say, "this is how what you want looks like exactly. Is that what you want?" I try to read between the lines of what they're looking for-- sometimes, it's being in love with a certain phrase, or way of saying it, or it's what they're used to. So I incorporate those as much as I can. My clients know that when I push back, it's never about style: it's always about clarity and persuasiveness. My way is the version that usually gets approved. Though often, they think it's actually their version. :D .