Gestionar a los inversores que exigen rendimientos inmediatos requiere una comunicación clara y estratégica. Es fundamental mostrar cómo las inversiones a largo plazo generan valor sostenible y explicar los beneficios económicos y sociales de este enfoque. También puedes ofrecer una combinación de resultados a corto y largo plazo, destacando hitos intermedios que demuestren progreso. El equilibrio entre la paciencia del inversor y el crecimiento sostenible es clave para mantener su confianza y compromiso.

Provavelmente são os tipos de investidores mais difíceis de lidar, por isso, comunique claramente o valor das estratégias de crescimento sustentável e como elas levarão a retornos sólidos a longo prazo, pois precisam de tempo para maturar e dar frutos. Apresente um plano de marcos intermediários que mostre progresso contínuo e ofereça uma visão transparente dos benefícios futuros.

While I do not support the inclusion of ESG criteria in our investment strategy, I strongly advocate for impact investing. This approach focuses on high-impact sectors with short-term potential, such as emerging technologies in clean energy, technology, and healthcare, which are poised to deliver strong performance. Furthermore, it emphasises identifying scalable solutions by investing in companies or projects with proven scalable models that offer quicker returns, as well as those in the later stages of development that are closer to profitability. You may explain this strategy to your client to illustrate how their investment can achieve meaningful social or environmental outcomes while targeting attractive short-term returns.

To handle investors demanding immediate returns while focusing on sustainable growth, I’d communicate a clear, data-backed plan that shows how long-term strategies will drive stronger, more stable returns over time. I’d highlight short-term wins that align with the broader strategy and maintain transparency about the timeline and milestones, balancing investor expectations with the company’s growth objectives.

Lorsque les plans de croissance durable se heurtent à des investisseurs recherchant des rendements rapides, la clé réside dans la communication et le compromis. Expliquer la valeur de la durabilité permet de montrer comment elle peut générer rentabilité et résilience à long terme. Proposer des jalons intermédiaires aide à rassurer les investisseurs en montrant des progrès mesurables à court terme tout en restant aligné sur les objectifs à long terme. Enfin, impliquer les investisseurs dans les discussions sur la durabilité peut renforcer leur compréhension et leur engagement dans la stratégie.