Getting stakeholder buy-in during a brand shift can feel like herding cats (or pushing against the grain), so start by inviting them to be part of the journey right from the get-go so they feel invested – not just in the process, but in the outcome. Then, don’t just tell them what’s happening; explain the benefits and what you’re hoping to achieve with any messaging changes. Keep everyone in the loop with regular updates as the messaging evolves to gather their feedback and tackle any concerns head-on. Here's a tip that's worked for me: hold a workshop where stakeholders can brainstorm ideas for the brand shift. It's a hands-on approach that not only sparks creativity but also deepens their commitment to the change.

Communiquer de manière transparente avec toutes les parties prenantes dès le début du processus de changement. Organiser des ateliers de cocréation permet d'impliquer chacun et de recueillir leurs avis. En partageant une vision claire et cohérente du nouveau message de marque, on s'assure que tout le monde est aligné et motivé.

Communication is key As you change your brand messaging its very important you communicate with all stakeholders to bring them on board. The impact and results depends on that communication

Start by getting them in the game early; if they’re involved from the beginning, they’re more likely to be champions of the change. Don’t just spill the ‘why’, make it resonate with them on a personal level, showing how it benefits not just the company but their own roles. Also, a little transparency goes a long way; regular updates and honest conversations build trust. Here’s a twist: try making them part of a ‘brand transformation team’—not just as observers but as contributors. Sometimes, people buy into change when they feel they’ve had a hand in shaping it.

Es esencial mantener una comunicación transparente y continua desde el principio, vinculando claramente estos cambios con los objetivos empresariales y mostrando cómo pueden contribuir su crecimiento. Involucrar a las partes en el proceso de creación y revisión, y considerar sus sugerencias, fomenta un sentido de propiedad y compromiso. La capacitación y recursos pueden ayudar a que comprendan y adopten los nuevos mensajes de manera efectiva. Es crucial definir roles y responsabilidades claras en la implementación de los mensajes y monitorear su impacto para hacer ajustes. Crear una narrativa convincente que resuene emocionalmente para todos los involucrados refuerza el apoyo de todos, asegurando su compromiso con la nueva comunicación.