You're pitching your game content to potential licensors. How do you make them see its true value?

1 Know Your Audience

Understanding the interests and needs of your potential licensors is paramount. Tailor your pitch to highlight aspects of your game that align with their portfolio and market strategy. For instance, if they specialize in adventure games, emphasize your game's rich storytelling and immersive world-building. By demonstrating that you've done your homework, you signal that you're not just passionate about your game, but also strategic and business-savvy.

2 Unique Selling Points

Identify and articulate what sets your game apart from others in the market. This could be a novel gameplay mechanic, a captivating art style, or a story that offers a fresh perspective. Explain how these elements create a memorable gaming experience and how they can translate into a competitive edge. Remember, it's not just about being different; it's about being compellingly different.

3 Monetization Strategy

Discuss your monetization strategy in a way that shows its potential for revenue without compromising the gaming experience. Whether it's through in-app purchases, a subscription model, or traditional sales, explain how it aligns with current market trends and player preferences. Make it clear that you have a plan to not only attract players but also to retain them and maximize lifetime value.

4 Community Engagement

Highlight any existing community engagement or plans for building a community around your game. Show that you understand the importance of player retention and how a strong community can lead to organic growth. Share insights into your community management strategy, including content updates, events, and social media interaction. This demonstrates that you're thinking beyond the launch and are invested in long-term success.

5 Data-Driven Insights

Provide insights into your market research and user testing data to back up your claims about your game's potential. Mention any positive feedback, high engagement metrics, or notable trends you've observed. This data provides tangible evidence of your game's appeal and can help build confidence in its market viability.

6 Future Roadmap

Finally, present a clear vision for the future of your game. Discuss planned content updates, expansions, or sequels that can sustain and grow the player base over time. This shows potential licensors that you're not only committed to the initial release but also to nurturing and evolving the game to keep it relevant and exciting for players.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?