Learn how to pitch your game to investors effectively, from crafting your story to discussing finances in game development.

Don't waste time making the document "look pretty". The mobile games market has very accurate metrics. That's why investors pay a lot of attention to data. If the differential of the game is the art, then create specific slides for this content. But don't spread the game's art throughout the document to make it look "nicer".

Last updated on Jul 24, 2024

You're pitching your game to potential investors. How can you make them see your vision?

Pitching your game to investors is a crucial step in turning your vision into reality. Imagine you've spent countless hours designing characters, crafting worlds, and writing code. Now, you're at a crossroads where you need financial backing to bring your game to life. It's not just about showcasing a great idea; it's about communicating your vision in a way that ignites the same passion in potential investors. Your task is to make them see what you see, believe in your game's potential, and trust in your ability to deliver. In the next sections, you'll discover how to articulate your vision effectively and captivate those holding the purse strings.

1 Know Your Audience

Understanding your investors' interests and backgrounds is the first step to a successful pitch. Research their investment history to gauge what kind of projects excite them. Tailor your presentation to highlight aspects of your game that align with their preferences. If they've funded similar genres or gaming platforms before, emphasize how your game builds upon or differentiates from those investments. Remember, you're not just selling a game; you're offering an opportunity that resonates with their business goals and personal interests.

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Aman Morya

An aspiring Game Producer
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Clearly articulate your vision by presenting a compelling narrative that highlights the unique aspects and market potential of your game. Use a well-structured pitch deck with visuals, including concept art, gameplay footage, and prototypes, to make your vision tangible. Provide market research data to demonstrate demand and growth opportunities. Showcase your team's expertise and past successes to build credibility. Emphasize the innovative features and how they differentiate your game from competitors. Discuss a clear monetization strategy and projected financial returns. Engage the investors with a passionate and confident presentation, addressing potential risks and mitigation plans.

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2 Craft Your Story

Your game's narrative is a powerful tool, but your own story about its development can be equally compelling. Describe the journey that led you to create this game. What inspired you? What challenges did you encounter and overcome? This personal touch can forge a connection with investors, as they'll see the dedication and problem-solving skills that will drive your project to completion. A story well-told can turn a simple pitch into an engaging experience that leaves a lasting impression.

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3 Visualize Success

Visual aids are indispensable when explaining complex concepts or showing off aesthetic elements. Create high-quality images, concept art, or even a prototype if possible. These visuals should not only represent your game's look and feel but also demonstrate its potential in the market. Show investors what success looks like by presenting a clear vision of the finished product and its appeal to the target audience. This concreteness can help bridge the gap between abstract ideas and tangible results.

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Carlos Pereira

Mobile Games Industry Analyst, Content Creator, and LinkedIn Page Manager.
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Don't waste time making the document "look pretty". The mobile games market has very accurate metrics. That's why investors pay a lot of attention to data. If the differential of the game is the art, then create specific slides for this content. But don't spread the game's art throughout the document to make it look "nicer".

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4 Demonstrate Gameplay

Gameplay is the heart of your project, so let investors experience it firsthand. If you have a playable demo, include it in your pitch. This allows potential backers to get a feel for the mechanics, style, and uniqueness of your game. If a demo isn't available, provide a detailed walkthrough with storyboards or gameplay videos. By giving investors a taste of the player's experience, you're not just telling them about your game—you're showing them why it's special.

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5 Explain the Market

Investors need to understand the business side of your game. Clearly articulate who your target audience is and why they will be interested in your game. Discuss current trends in the gaming industry and how your game fits within that context. Explain how you plan to market and sell the game, including any unique strategies that set you apart from competitors. Demonstrating knowledge of the market instills confidence that you can not only create a great game but also turn it into a commercial success.

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6 Discuss Finances

Finally, be transparent about the financial aspects. Present a well-considered budget that outlines development costs, marketing expenses, and projected revenue. Discuss funding milestones and what each investment tranche will achieve. It's important to show that you have a realistic understanding of the financial journey ahead and have planned accordingly. This level of detail demonstrates professionalism and helps investors feel more secure about the financial viability of your project.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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M. Nouman

Founder and Developer @ Arcaner Studios | Student @ FAST NUCES
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The best option in most cases is to create a minimal prototype and use that to demonstrate your idea. It'll result in better visualization of the project.

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You're pitching your game to potential investors. How can you make them see your vision?

1

2

3

4

5

6

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1 Know Your Audience

2 Craft Your Story

3 Visualize Success

4 Demonstrate Gameplay

5 Explain the Market

6 Discuss Finances

7 Here’s what else to consider

Game Development

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You're pitching your game to potential investors. How can you make them see your vision?

1

2

3

4

5

6

7

1 Know Your Audience

2 Craft Your Story

3 Visualize Success

4 Demonstrate Gameplay

5 Explain the Market

6 Discuss Finances

7 Here’s what else to consider

Game Development

Rate this article

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