You're rebranding to attract a younger audience. How do you maintain your authentic voice?

You need to think and act for the next generations interest. Aligning your style and brand to a younger audience will ensure that you continue to evolve. A younger demographic are all about image so seeking attention in short but multiple ways will generate a following, a modern day TV soap really. Create retention and increase following through story telling to create interest.

Ask yourself two questions. 1. What is your brand's promise? 2. How can you make it resonate with a younger audience, in other words, "Why should they care? The rest is up to you, unless you want me to invoice you. : )

Maintaining an authentic voice while rebranding for a younger audience hinges on staying true to your core values—the essence of your brand. As you update your messaging and visuals to resonate with younger demographics, ensure these changes authentically reflect your brand's identity rather than diverging from it. Engage with the younger audience through interactive platforms to gather insights and incorporate their feedback. By grounding your rebranding efforts in your foundational principles and embracing new channels of connection, you can authentically evolve your brand without compromising its integrity.

Perhaps the most important key is to be truly authentic to the needs of your new younger audience. It’s obviously important that you not completely abandon the brand that was built over the years, but frequently there’s too much sentimentality about brand equity, which objectively may not be as big as the brand imagines. Look closely at the need that you’re really answering for the younger audience and make sure that your changes to the brand will serve that need clearly.

I believe that staying relevent on social media platforms that attract a younger audience is important. If its a product, show before and after results. Visual, easy, you-can -also achieve these results is important. Perhaps attach your brand to a charity or cause that affects a younger demographic. Influencers can be helpful but make sure thet fit with your mission and philosophy. Be clear on your message how can it help your audience.#businessdevelopment #rllmarketinggroup #collaboration