You're seeing a decline in SEO results despite social media efforts. How can you turn the tide?

Ma direi che è un ossimoro, da quando faccio SEO con i social media? Mi pare davvero una domanda mal posta. Certo che avere dei profili social aiuta la crescita del brand, l'aumento della community e una forza diversa anche per il traffico organico, ma non è certo da lì che andrei a recuperare un calo di traffico organico. Prima dei social, dando per scontato che stia già facendo SEO (presidio search console, SEO tech apposto), andrei a vedere che cosa è cambiato in SERP, che tipo di traffico organico ho perso, chi ha preso il mio posizionamento in SERP e su quali intenti di ricerca, come sono messi gli altri competitor, ma non è certo per i social che perdo traffico.

To address declining SEO results despite strong social media efforts, start by analyzing your SEO strategy. Review keyword performance, on-page optimization, and backlink quality. Ensure your content is relevant, high-quality, and aligns with search intent. Optimize your website’s technical aspects, like loading speed and mobile usability. Enhance social media synergy by integrating social signals with SEO efforts, such as using social platforms to drive traffic and engagement. Regularly update content and monitor analytics to adjust strategies as needed, focusing on creating a cohesive approach that supports both SEO and social media goals.

First of all social media efforts alone can not help in Seo performance its need strong Seo strategy for better performance. In this scenario i will do in depth Seo audit of content, backlink & technical aspect & try to figure out whats going wrong then I will check how my top 3 competitors are performing. Are they face same challenge? What special or what recently they changed in their statergy. By analysing this i will tried to Refine my statergy.

Merge overlapping content for a quick win. Make a list of your URLs, put the main target keyword next to them for each page. If any of the target keywords are the same then you should check to see what each page offers. Is each page unique or do they contain similar content? Here you can decide whether to merge the best bits together to create a single, stronger piece of content or to make them distinctive from one another, to prevent cannibalisation.

To reverse declining SEO results despite social media efforts, start by conducting a comprehensive SEO audit. Analyze keyword performance, on-page optimization, and backlink quality. Refresh and optimize existing content to align with current SEO best practices. Focus on creating high-quality, shareable content that naturally attracts backlinks. Strengthen your website’s technical aspects, such as loading speed and mobile responsiveness. Additionally, integrate social media strategies with SEO by sharing optimized content on social platforms and encouraging engagement. Regularly monitor analytics to identify trends and adjust your strategies accordingly, ensuring a cohesive approach to drive organic traffic and enhance visibility.