You're striving to improve ad copy revisions. How can you ensure stakeholder feedback enhances the process?

To ensure stakeholder feedback enhances ad copy revisions, create a structured, transparent process. Start by clearly defining the goals and expectations for the ad copy. Use collaborative tools where stakeholders can easily provide comments and suggestions. Establish guidelines for constructive feedback, focusing on specific, actionable points rather than general opinions. Schedule regular review meetings to discuss feedback and align on revisions. Prioritize feedback that aligns with the project goals and brand voice. Encourage an open dialogue to address any conflicts or concerns. By fostering a collaborative environment and clear communication, you can integrate valuable insights and improve the ad copy effectively.

Improving ad copy revisions with stakeholder feedback is like fine-tuning a recipe with different chefs' inputs. Picture this: you're the head chef, blending everyone's flavors to create a masterpiece. To ensure feedback enhances the process, keep communication open and clear like a sunny day. Listen actively to each stakeholder's thoughts, digesting their ideas like a good meal. For example, in a recent project, diverse feedback helped me refine ad copy, making it more impactful and engaging. Tools like Asana or Trello can be your kitchen assistants, organizing feedback and tasks seamlessly. So, embrace the collaborative kitchen, stir in those valuable insights, and watch as your ad copy sizzles with success!

It's quite common to read & practice the thing that you should be open to gathering as much input as possible. However, let me tell you something interesting... something that is the real thing behind absorbing input like a sponge. Break your 'Gathering input' phase into sub phases on different days. It means data, most of the time, is raw. You need to create different opinions around it. And you can't think the same thing differently sitting at the same time. You should surround yourself with different ideas, routines, and circumstances to build different opinions around the same material.

If you or your team are constantly getting client revisions, you must meet internally and ideally with the client to clarify direction and the overall strategy. I realize there is a subjective quality to notes, but you must work to make notes and direction definite or everyone will continue to suffer. Ask questions for clarity without pointing the finger. Ask to see examples that other brands have done or examples from anything that can demystify the confusion.

Apply the same rule that we learn in Copywriting: People buy with emotions and justify it with logic. Clear communications mean delivering (selling) your ideas to stakeholders. Use the same framework. Understand the client's emotions and address them. Then justify your feedback with logic.

Give specific reasons for rejecting a suggestion when appropriate. Good examples are citing brand style guidelines or template character-count limits as reasons you shortened or changed suggested copy. If your reason is less specific, such as not agreeing with the tone of the suggestion, you can offer alternative wording instead, while acknowledging the stakeholder's input, along with a glimpse into your thought process in changing the copy. When you (and stakeholders) offer these insights, it helps you collaborate more effectively in future.

Most of the time, it's either a Copywriter or art director that directs creatives. Because ideas have most to do with these two. Being a Copywriter, it's rewarding as heaven to create creatives that do both jobs: Generate sales & earn applause.