To bridge the gap between sales and marketing, it’s crucial to create a unified customer profile. Here's how to ensure alignment:
- Host joint brainstorming sessions to define customer demographics, needs, and pain points.
- Share data insights regularly to refine the customer profile based on actual sales and marketing feedback.
- Establish a feedback loop where sales can inform marketing of on-the-ground realities and vice versa.
How do you maintain alignment between your sales and marketing teams? Engage in the conversation.
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