You're struggling to boost social selling results. How should you prioritize your daily tasks?

Most LinkedIn profiles are on-line CVs, sometimes with some level of corporate branding, sometimes with very sophisticated ones. As a result, they all look the same, since there are limited variations of the same helping/passionate/result orientated theme. Your customers are not interested in what you do or have done. They are interested in who you are; and the good news is: you are unique, with unlimited variations of yourself. And you profile should reflect that

Identify which part of the flow isn’t working: • If you’re getting poor engagement on your posts, are you giving something valuable to your target audience? • If you’re getting engagement but no inbound, is your offer something they need and is your profile optimised for conversion? • If you’re struggling to close deals, are you solving a burning problem and are you pricing correctly?

Überprüfen Sie regelmäßig Ihr Profil und passen Sie es an, um stets Ihre aktuellen Fähigkeiten, Projekte und Erfolge widerzuspiegeln. Verwenden Sie Schlüsselwörter, die in Ihrer Branche relevant sind, um besser gefunden zu werden, und fügen Sie Kundenempfehlungen oder Fallstudien hinzu, um Ihre Glaubwürdigkeit zu steigern.

In the world of social selling, having a fully optimized LinkedIn profile is essential to achieving commercial goals. Beyond that, it is crucial for professionals to invest time and resources in strengthening their personal brand to build strong, trust-based relationships in digital environments. The more information we can share about both our personal brand and the brand we represent, the greater trust we will generate with potential clients.

It's a strange question as this shouldn't happen. If you are using a methodology that is. A methodology, by definition, give you a step-by-step process that you work to. If you do A, then, B, then C you get results D. A methodology will also make sure you have all of the foundations in process and you understand. Why you need a buyer-centric profile, why you need to connect, why you need insightful content, why you need to have conversations (and not pitch). I would also suggest that any methodology needs to be backed by an independent sales trade body like the Institute of Sales Professionals (ISP).

Lean in closer to your best clients. They will tell you everything you need to know. Ask quality questions and then use your client's words to craft your content in a story format. This will provide future clients information they can't find on Google or ChatGPT.

Start sharing a mix of your own and third-party content (consider working to the ratio of 40:60; a good rule of thumb is to share 40% created and 60% curated content). Share content that provide value to your audience; this will help position you as a subject matter expert and build further credibility. Look to post content on a regular basis as this will ensure you remind top of mind with those in your network. Also consider engaging with content shared by others and offer your advice or pose additional questions as this will open up a dialogue.

Entwickeln Sie einen Content-Kalender, um Ihre Beiträge zu planen und eine konstante Präsenz sicherzustellen. Teilen Sie einen Mix aus Fachartikeln, Tipps und persönlichen Geschichten, um sowohl informativ als auch authentisch zu wirken. Nutzen Sie visuelle Inhalte wie Videos und Infografiken, um die Aufmerksamkeit Ihrer Zielgruppe zu erhöhen.

Everything hinges on your content strategy, treat it like the bait when your fishing, your content delivers the message and provides you with signals of intent. Use those signals of intent to conduct outbound sales activity and have conversations.

It's a strange question as this shouldn't happen. If you are using a methodology that is. A methodology, by definition, give you a step-by-step process that you work to. If you do A, then, B, then C you get results D. A methodology will also make sure you have all of the foundations in process and you understand. Why you need a buyer-centric profile, why you need to connect, why you need insightful content, why you need to have conversations (and not pitch). I would also suggest that any methodology needs to be backed by an independent sales trade body like the Institute of Sales Professionals (ISP).

Engagement bedeutet mehr als nur gelegentlich einen Beitrag zu liken. Bauen Sie eine tägliche Routine auf, bei der Sie aktiv auf Kommentare reagieren, Beiträge kommentieren oder Diskussionen in relevanten Gruppen anstoßen. Ziel sollte es sein, mindestens fünf echte und wertvolle Interaktionen pro Tag zu haben. Bieten Sie Ihrem Netzwerk konkrete Tipps, beantworten Sie Fragen und teilen Sie interessante Brancheninsights. Dieses kontinuierliche Engagement hilft Ihnen, in den Köpfen Ihrer Kontakte präsent zu bleiben und Vertrauen aufzubauen. Zudem erhöht es die Chance, dass potenzielle Leads auf Sie aufmerksam werden und Sie als verlässliche Quelle wahrnehmen.

If you have problems with social selling, the first thing you needed to do was invest in a methodology. If you have a process, you know that you can do X, then y and then Z and you will get a response. If you have invested in a methodology (from a responsible supplier) you know you will have a mentor to turn to, that will help you. As for optimising your profile, you will have done this as part of your social selling, content too will have been sorted as part of the social selling methodology, engaging will have been part of the strategy, after all you need a strategy, not tactics.

Engaging is the foundations of any relationship. If you've identified someone who is within your ICP. Start engaging with their content. Engaging (especially in the comments) will open up your content to your ICP and helps build that relationship to the point of conversation.

Engagement is a two-way street. Dedicate time each day to interact with your audience by responding to comments, messages, and mentions. This not only builds relationships but also boosts the visibility of your posts. Regular engagement shows that you value your audience’s input and are actively involved in the community.

Interactuar comentando publicaciones de tu red es muy útil para ser más visible ante tus clientes potenciales, templar ese contacto y mostrar tu experiencia en un determinado ámbito.

To improve social selling results, it’s essential to regularly track key metrics. In working with client cases, we monitor engagement rates, clicks, and conversions both weekly and monthly to get a real-time and cumulative picture of the data. This helps us understand what resonates with the audience. Using this information, you can adjust your strategy and focus on the content and interactions that deliver the best results. This data-driven approach ensures you prioritise tasks effectively and boosts your social selling success.

Nutzen Sie die integrierten Analysetools der Plattformen, um die Leistung Ihrer Social-Selling-Aktivitäten zu überwachen. Führen Sie wöchentliche Analysen durch, um zu sehen, welche Arten von Inhalten die meiste Reichweite und das größte Engagement erzielen. KPIs wie Likes, Kommentare, Shares und Klicks können Ihnen wertvolle Einblicke geben, welche Themen und Formate bei Ihrer Zielgruppe am besten ankommen. Überprüfen Sie auch, welche Kanäle die besten Leads liefern und wo eventuell Verbesserungen notwendig sind. Basierend auf diesen Daten können Sie Ihre Strategie feinjustieren und den Fokus auf die Aktivitäten legen, die den größten Mehrwert bieten.

Track your performance metrics — engagement rates, click-throughs, and conversions. Understanding what content works helps you refine your approach. Use this data to focus on the posts and strategies that are driving results. Continuous optimization based on metrics ensures that your efforts are always aligned with your goals.

To improve your social selling efforts, monitor key performance metrics such as engagement rates, click-throughs, and conversion rates. Analyze this data to understand what resonates with your audience and adjust your strategy accordingly. Focus on the content and interactions that deliver the best results to enhance your social selling success.

Track and analyze the performance of your social selling efforts by monitoring key metrics such as engagement rates, profile views, and lead conversions. Regularly reviewing these metrics allows you to see what’s working and what isn’t, helping you adjust your strategy for better results. Data-driven insights will guide your efforts, ensuring that you’re focusing on the most effective activities.

Nehmen Sie sich regelmäßig Zeit, um aktiv neue Kontakte hinzuzufügen. Wählen Sie gezielt Entscheidungsträger, Influencer oder potenzielle Kunden aus, die für Ihr Geschäft relevant sind. Setzen Sie sich zum Ziel, mindestens zehn neue, hochwertige Verbindungen pro Woche zu knüpfen. Versenden Sie keine Standard-Nachrichten, sondern personalisieren Sie jede Kontaktanfrage. Beziehen Sie sich auf einen gemeinsamen Punkt wie einen Beitrag, den sie geteilt haben, oder eine Konferenz, die Sie beide besucht haben. So wird der Kontakt authentischer und wahrscheinlicher angenommen. Der stetige Ausbau Ihres Netzwerks erhöht langfristig Ihre Reichweite und Chancen, neue Leads zu generieren.

The most common question I get from clients is how to expand their network, and in social selling, this is a process. First, we create a list of people we want to connect with, always having a clear objective in mind. Then, we find and connect with them using a personalized note—this is NOT the time to sell, it's the time to connect. Use relevant insights, show genuine interest, and build a connection based on trust. Understand their background and potential needs, then approach them thoughtfully to create a sales opportunity. Engage effectively with your network, add value, and never make people feel like just another number.

It's a strange question as this shouldn't happen. If you are using a methodology that is. A methodology, by definition, give you a step-by-step process that you work to. If you do A, then, B, then C you get results D. A methodology will also make sure you have all of the foundations in process and you understand. Why you need a buyer-centric profile, why you need to connect, why you need insightful content, why you need to have conversations (and not pitch). I would also suggest that any methodology needs to be backed by an independent sales trade body like the Institute of Sales Professionals (ISP).

Expanding your network is key to social selling success. Spend time each day connecting with new prospects, industry influencers, and peers. Personalize your connection requests with a note explaining your reason for reaching out. A larger network provides more selling opportunities and a broader audience for your content.

Es imprescindible hacer crecer tu red a diario siempre con calidad, identificando bien a tus clientes potenciales y buscando generar conversaciones con ellos.

Schnelle Nachverfolgung ist entscheidend, um Leads warm zu halten und Interesse aufrechtzuerhalten. Richten Sie automatische Reminder in Ihrem CRM-System ein, um sicherzustellen, dass Sie keine wichtige Nachverfolgung verpassen. Halten Sie sich an eine 24- bis 48-Stunden-Regel: Wenn Sie mit einem potenziellen Lead in Kontakt gekommen sind, sei es durch eine Nachricht oder ein virtuelles Meeting, sollten Sie innerhalb dieses Zeitraums erneut nachhaken. Dies zeigt nicht nur Professionalität, sondern signalisiert auch, dass Sie wirklich an einer Zusammenarbeit interessiert sind. Nutzen Sie diese Nachverfolgung, um weitere Fragen zu beantworten oder wertvolle Inhalte zu teilen, die dem Lead in seiner Entscheidungsfindung helfen könnten.

Prompt follow-up is crucial for maintaining momentum in social selling. Respond to inquiries or leads as quickly as possible. A swift reply demonstrates attentiveness and eagerness to assist, which can influence a prospect's decision to do business with you. Efficient follow-up can greatly enhance your conversion rates.

Follow-up is a key factor in any sales process, whether traditional or digital, and it heavily influences our customers' decisions. Unlike traditional sales methods, social selling offers a powerful advantage: immediacy. Failing to leverage this makes us appear unprepared and disorganized as digital sellers. Timely follow-up gives us a significant edge over other sellers. If we respond promptly and clearly identify the stage of the sales process our customers are in, we can provide personalized attention and be remembered as efficient professionals ready to offer immediate solutions.