Active Listening: Focus on the person's name during introductions. For example, repeat it back: "Nice to meet you, Sarah." Association Techniques: Link their name to a visual cue, like "Sarah with the sunflowers." Engaging Questions: Ask about their interests to create rapport, e.g., "What inspired you to attend this event?" Follow-Up: Send a personalized message post-event referencing your conversation, like "Great chatting about marketing trends, Sarah!" Practice Mindfulness: Stay present during interactions to enhance memory retention, ensuring you fully engage with each person.

Networking isn't about selling; it's about connecting. Focus on building relationships by having genuine conversations. Talk about hobbies, current events, or anything that interests you. The goal is to go from strangers to friends. In your follow-up emails, mention something specific you discussed. A funny story or a memorable moment can help them remember you and strengthen your connection.

One thing I e found helpful is to share my digital card instead of my physical business card. I only share my digital card through text, so I can then store the name with the contact. I also review and follow up the day.

1/ Ask the host ahead of time if you can access the list of who else is attending. If you are targeting a particular segment, identify those people, look them up online, and do some research ahead of time so when you meet them it’s not the first time you are hearing their name. 2/ Aim for a genuine conversation, start with a smile and if you don’t catch the name it’s ok, the name doesn’t really matter much. If you have a meaningful conversation with someone, when you exchange contacts you will have another chance to ask for the name.

When you meet someone for the first time, have them tell you a story from their life. Even the most boring, condescending, or introverted person will tell you something memorable. Then, associate that name and face with the best part of that story. Colleagues and acquaintances are shocked when I ask about their brother, if they have been water-skiing lately, or how their favorite team looks. Care about what they care about; that is what you have in common.