You’re a Video Technology professional. How can you use social media to advance your career?

2 Choose your platforms

There are many social media platforms to choose from, but you don't have to be on all of them. You should focus on the ones that suit your goals, your audience, and your style. For example, if you want to reach a large and diverse audience, you might use Facebook or Instagram to share your videos, stories, or behind-the-scenes insights. If you want to target a more professional or niche audience, you might use LinkedIn or Twitter to share your expertise, opinions, or industry news. If you want to express your creativity or personality, you might use TikTok or Snapchat to create fun or quirky videos. You should also consider the format and quality of your videos, and how they fit with the platform's features and algorithms.

3 Create value

One of the most important rules of social media is to create value for your audience. You want to provide them with something that educates, entertains, inspires, or solves their problems. You don't want to spam them with self-promotional or irrelevant content. You should also aim to be consistent, authentic, and engaging. You should post regularly, but not too frequently, and maintain a coherent tone and style. You should also show your personality, your passion, and your values, and avoid being too formal or generic. You should also interact with your audience, respond to their comments and questions, and encourage feedback and participation.

4 Build relationships

Social media is not only a tool for broadcasting your content, but also a tool for building relationships with your audience, your clients, and your peers. You should use social media to listen, learn, and communicate with others in your field. You should follow, like, comment, and share content from other video technology professionals, influencers, or organizations that you admire or relate to. You should also join or create communities, groups, or chats that are relevant to your interests, skills, or goals. You should also reach out to potential clients or collaborators, and offer your services, advice, or support. You should also be respectful, polite, and professional, and avoid any conflicts or controversies.

5 Showcase your achievements

Social media is also a great way to showcase your achievements, and demonstrate your value and credibility as a video technology professional. You should use social media to highlight your projects, awards, testimonials, or publications that showcase your work and skills. You should also use social media to share your insights, tips, or best practices that show your expertise and knowledge. You should also use social media to showcase your growth, learning, or challenges that show your dedication and passion. You should also use social media to celebrate your successes, and thank your clients, collaborators, or supporters that helped you along the way.

6 Evaluate your results

Finally, you should use social media to evaluate your results, and see how well you are achieving your goals. You should use analytics tools or metrics to track and measure your performance, such as views, likes, comments, shares, followers, or conversions. You should also use feedback tools or surveys to collect and analyze your audience's opinions, preferences, or satisfaction. You should also use benchmarks or comparisons to see how you are doing against your competitors or peers. You should also use reflection or learning tools to identify your strengths, weaknesses, opportunities, or threats. You should also use improvement or adjustment tools to make changes or improvements to your strategy, content, or interactions.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?