You’re working with a team in Influencer Marketing. How can you make sure everyone is on the same page?

Whenever I think about collaborating internally or even beginning new "partnership", I think of it like a book, the first few pages are key to establish clear conversations. Making sure you can speak to the background, research and recent examples of the work/influencer that exemplifies what you want and cannot be aligned against. Clarity will drive the collaboration forward, on both ends. The first real page of text is also the most crucial, it's imperative to speak a shared language. That means incorporating visuals and concise KPIs in intro meetings, project briefs and coming to agreement on the core goal and ideal outcome of the project. That way you are both clear on the first page and what you hope is the last chapter!

Hold regular team meetings or sync-ups to discuss ongoing campaigns, goals, and strategies. Use project management tools like Asana, Trello, or Slack to assign tasks, track progress, and communicate effectively. Establish clear objectives and key performance indicators (KPIs) for each campaign or project. Provide comprehensive briefs and guidelines for influencers, ensuring they understand the brand's message, tone, and goals. Encourage open communication and feedback within the team to address any concerns or discrepancies promptly.

To ensure everyone is on the same page in influencer marketing, start by defining clear objectives. Outline the campaign goals, target audience, key messaging, and desired outcomes. Communicate these objectives clearly to the team and ensure everyone understands their role in achieving them. Use project management tools for collaboration, regular check-ins, and progress updates to keep everyone aligned. Regularly review and adjust strategies based on performance metrics to stay on track towards achieving the objectives.

It is critical to be clear on what you are trying to accomplish when you are developing influencer content. Like many other content oriented tasks remember that a picture can be worth a thousand words so err on the side of showing examples to illustrate tone and desired look and feel of content. You can have the most thorough brief outlining objectives, deliverables etc but with successful influencer briefing, showing rather than telling is key to success. I have found this to be a highly successful approach for executing winning content and campaigns.

Some additional thoughts to consider at this stage: enrol your team in the development of the strategy itself. The more they feel a part of it, the more attached they’ll be to ensuring its success. When it comes to taking ideas from your team, don’t underestimate the next generation of marketers. They understand social platforms well & are tuned in to the type of content that performs. Foster and encourage a fun, playful and creative environment when working through development of your plan. Having well-aligned partnerships matters a lot. Ensure everyone understands what a perfect “brand fit” looks like and why. Then set the team loose to brainstorm well integrated and thoughtful activation ideas! Let these shape and inform your tactics.

Project management tools can be very helpful when collaborating with a team. A few examples that are helpful in the influencer space are content tools such as AirTable cards, ClickUp tasks, OtterAI for note-taking, and Toggl Track for time tracking towards specific accounts. These tools allow for visibility, knowledge-sharing and collaborative scheduling as well.

To ensure alignment in an Influencer Marketing team, leverage tools like Asana for task management, Slack for communication, and Google Docs for collaboration. Maintain a shared content calendar with Google Calendar and analyze campaigns using Google Analytics. These tools streamline communication, track progress, and provide insights, keeping the team on the same page and enhancing campaign effectiveness.

Plan out your tech stack early. Talk to others that have run similar programs or partnerships. This saves countless hours trying to integrate new software mid-campaign.

We need a project management tool to track campaign progress and ensure that everything is trackable even if someone resigns. I have experience using Wrike, Basecamp, and Trello.

To ensure everyone is on the same page in influencer marketing, regular communication is key. Schedule weekly or bi-weekly team meetings to discuss campaign progress, challenges, and ideas. Use project management tools like Asana or Trello to assign tasks and track progress. Encourage open communication and feedback to address any issues promptly. Additionally, maintain clear documentation of campaign strategies, goals, and timelines to reference when needed. Regular communication helps align team members and ensures everyone is working towards the same objectives.

Build a communication channel that fits all parties needs. If communicating with 100s of influencers for example, use a software to collate your inbox into one place. If communicating with just a few, moving to slack or email may be the best option.

For big campaigns or cross-team campaigns, it's necessary to have weekly or biweekly meetings to ensure that everyone is on the same page and working together as a team.

Communication is key. I also like to use mine then one PM software and utilizing calandras and stand up meetings. I work hard to create a space where people feel comfortable asking questions without consequences and not using it against them in the future. I know that I also need to be strong in my ability to communicate effectively.

It's hard to believe that it *still* needs to be said that to work with creators and their teams successfully, you have to be open and flexible to their input, especially when it comes to positioning a product to their audience. There should certainly be clear guidelines established internally and externally, but you have to take some risks and be willing to let go of your own pre-conceived notions of what can and can't work in order to get the most from your partners and your team.

Schedule regular team meetings to discuss ongoing campaigns, review performance metrics, and gather input from team members. Encourage open communication, where team members can share ideas, concerns, and suggestions. Use project management tools to track progress and assign tasks, ensuring clarity on responsibilities. Conduct regular team training sessions to share knowledge and best practices. By actively seeking feedback and fostering open communication, you can align your team and improve overall performance.

Use briefs to keep everyone on the same page, as well as places like Airtable to keep everyone aware and accountable. Have consistently check-in meetings depending on the project (weekly, bi-weekly, monthly) to have time dedicated to triage issues or problem solve or even brainstorm.

Share the successes & losses, that will keep the team spirit up. If you're working on performance-oriented influencer campaigns, implement a bonus structure based on the team's performance - this will skyrocket your results and motivation. You all work towards the same goal, do it together.

Do your due diligence and ensure that you choose your influencer wisely and that you’re both on the same page regarding content strategy. Create the script for the video or ad and make sure the theme and the tone aligns with your strategy.

Use project management software like ClickUp, Monday or Asana to keep everyone on the same page, allocate tasks & make more efficient progress.