Balancing personal branding and thought leadership: Can you effectively support both?

Balancing personal branding and thought leadership is all about synergy. Personal branding highlights your unique skills and experiences, while thought leadership showcases your expertise in solving industry challenges and driving innovation. To support both effectively, ensure your personal brand aligns with your thought leadership content. Share insights, engage in discussions, and demonstrate thought leadership through articles, talks, or social media posts. Consistency and authenticity are key - let your personal brand amplify your thought leadership, and vice versa, to create a compelling narrative that resonates with your audience and establishes you as a trusted authority in your field.

Setting goals when creating a personal brand is highly important. We want to bring our authentic self but which version of ourself? For example I am a husband, a father, a son, a friend. I behave slightly different with my wife than I do my daughter, just like I act different with my parents than I do my friends. It is not inauthentic because they are all versions of me just slightly different versions. When building your personal brand what version of yourself do you need to present to the market to achieve your goals?

Some ways to get started about your own personal branding are: - Post on regular basis to build a community - Do A/B testing when is your exsisting followers most active to so that the post get more engagement - Create a funel of posts in which you try to Educate your community - Then explain how you could solve thier problem

Never underestimate the power of personal branding. It will open so many doors for you that you never imagined. Your personal brand is much like your credit score. You don't really think of your credit score often, but that's precisely the point :) You need to know what affects your personal brand, much like your credit score, and how you can improve it!

In order to build an effective personal brand, there has to be some level of thought leadership being developed. Here’s the crux, though. It has to be built from WHO YOU ARE. No one has the same experiences, perspectives, and skill sets you do. Therefore, your ability to be both a thought leader and have an effective personal brand hinge on your ability to know yourself and communicate effectively with those you seek to serve.

Best way to remain authentic Never criticize anything on social media, as its's easy to spread hate. We humans are social animals once we see someone being criticized we tend to follow the pattern and troll the person which is not good

Try to create content funnel 1. You educate your audience about the problem in your industry 2. How its affecting the field 3. What actions have been taken by the people to solve the problem. 4. How you can contribute to solve the problem if the community approches you

I'd say focus on sharing real experiences and lessons learned. Mix in practical tips with your bigger ideas. And don't forget to show your personality! People connect with authenticity.

Just for an example if you would like to network with the top CEO, Founders of a company in Advertizing industry. You need to start from the bottom. - Connect with the executives and managers of that organization without a message request - Once the connection request are accepted, you will have mutual connections between the CEO and founder. This increases the chances to network with the higher management peopel.

Balancing personal branding and thought leadership can be tricky, but networking wisely helps. Connect with other professionals and thought leaders by engaging with their content and collaborating on projects. Quality over quantity matters—build a supportive, valuable network to boost your influence and reputation.

A consistent brand voice is one of the most important parts of building your personal brand and positioning yourself as a thought leader. To find your voice and angle - look inwards and bring out what makes you unique. It can be opinions, a specific perspective you have or simply your way of living life. Most times it's a mix of all of them, and all these things need to be incorporated into your content.

I prefer to post 16 posts in a month which is 4 posts in a week. Following days are Monday, Tuesday, Thursday & Friday and the prefered time to post is 4 - 5 PM IST it covers both US time zone and Indian Time zone Reason In the US people are getting ready to leave for Office and in Indian People are going back home from office so this is the ideal time to post to capture both Indian and US time Zone

A) Regularly evaluate your progress to ensure your personal branding and thought leadership efforts are effective. B) Use feedback from your network, engagement metrics, and self-reflection to assess what’s working and what isn’t. C) Make necessary adjustments to your strategy to continue growing as a brand and a thought leader.

Folks who don't or can't balance personal branding and thought leadership are those who are double faced! The ones who say that they care and behind you, they try their best to bring you down. The ones who say "I care!" but they don't dare. In short, if you are true, you don't have to do anything else!