Here's how you can bridge the gap in communication between technical and non-technical stakeholders.

I bridge the gap in communication between technical and non-technical stakeholders by speaking simply. For instance, I once translated a complex data migration plan into clear, actionable steps, enabling both IT and business teams to collaborate seamlessly and achieve project success.

Bridging the communication gap between technical and non-technical stakeholders requires a two-way street. Technical folks can ditch jargon, explain concepts with relatable examples, and use visuals like charts. Non-technical stakeholders can ask clarifying questions, focus on the "why" and business impact, and appreciate the bigger picture without getting bogged down in technical details. By tailoring communication style and focusing on shared goals, both sides can achieve a clear understanding.

The key to closing the communication gaps lies in using plain language (eliminating specialized industry terms), supported by process flow diagrams and real-life case scenarios. Although some may argue for using professional terminology when addressing your target audience, based on my experience, it can often lead to more confusion than benefit. For instance, the concept of a "customer journey" may differ in the minds of marketers compared to its meaning in SFMC configurations, resulting in potential misunderstandings. Therefore, extra caution is required when employing these specialized terms during communication with both business and technical stakeholders.

Here's how you can bridge the gap in communication between technical and non-technical stakeholders: Highlighting common goals is a unifying strategy that aligns both groups. Establishing a clear understanding of how technical efforts contribute to overarching business objectives creates a shared vision. If a technical team works on data security measures, emphasize how this protects the company's reputation and customer trust— goals for all stakeholders. Recognize technical and non-technical stakeholders have different KPIs meaningful to their processes. By aligning differing metrics to support shared goals, you foster collaboration and mutual understanding. This ensures both technical performance and business outcomes are valued.

Bridging the communication gap between technical and non-technical stakeholders requires a two-way approach Technical folks: Simplify jargon, use visuals (charts, graphs), focus on results and business impact. Non-technical folks: Ask questions, be curious, frame questions around business goals. By meeting in the middle, both parties can collaborate more effectively.