Here's how you can create engaging internal communications content.

Define Engagement Engagement has become a buzzword of sorts. What we need to remember is engagement is an outcome so it's important that you take the time to identify your goals clearly before you identify the channels, audience and tactics that will help you meet them. What do we want people to be aware of, understand, do and believe. With this direction. Engaging content can simply be a quick link placed on the right page to get people to sign up. Engaging content could be a 30-60 second video that creates awareness. It could be a employee feature story that helps demonstrate strategy or values in action. It could be a leader fact sheet on a newly announced program that provides inside information and answers to questions.

I’ve found that sometimes leaders can be overused by comms professionals in delivering a strategy or message to staff. When trying to create engaging internal communications that build trust it can sometimes be better to have a mix of levels from junior to senior involved in the delivery of that message so that it isn’t seen as too corporate and resonates with every different level of employee.

Para Comunicação Interna é muito importante entender que dentro de uma mesma empresa existem mais de um grupo e muitas vezes a mesma mensagem precisa ser adaptada para atingir os grupos da mesma forma.

The practice of 'audience segmentation' is a crucial element of employee engagement. This is especially relevant for email content! A dedicated internal comms tool can provide this feature to seamlessly tailor specific content blocks per group, department, or targeted lists. And remember: brevity = respect for your reader. 🗣️

If you’re communicating to everyone, you’re communicating to no one. Channel what good advertisers do and really show you understand your segments of your audience by humanizing them with employee personas. Look at three of the largest/most influential/most crucial segments of your organization and really think about how they want to receive communications, what they care about, and what their day is like. When you create content for a specific someone, it can connect.

Clarity is your secret weapon. When you're banging out content, clarity is the name of the game. No one's got time for confusing mumbo-jumbo sentences. Keep it real so that everyone can truly understand what you're talking about. Forget the pretence and corporate jargon. Make a good start, cover the missing pieces, and present everything in a tidy little package. Add some elegant charts or eye-catching infographics if words alone aren't enough. To be honest, effective communication isn't just about sounding intelligent, it's also about making sure that no one is left in the dark. Make sure your message hits home without leaving people wondering what on earth you're on about. Clear Straightforward Engaging

In internal communication, clarity is key, but it differs from external communication. Employees are already familiar with industry jargon and internal topics, so our clarity must be tailored to them. Clear internal comms ensure that complex messages are easily understood and acted upon. It’s about cutting through the noise with precision, making information accessible and actionable. By focusing on clarity, we empower employees to engage more effectively with critical updates and initiatives. Let’s refine our internal messaging for maximum impact. 🔍 #InternalCommunication #Clarity #EmployeeEngagement #EffectiveCommunication #CorporateStrategy

Clarity. Clarity. And clarity again. Sometimes IC professionals forget this rule No.1 in the world of communications. Clear, straightforward messages, no jargon or illegible abbreviations, logical structure and highlights of the main points. Let's communicate as if we speak to school kids - and everyone will understand us. And use infographics or any visual aids to help illustrate your ideas.

Ensure your messages are clear and concise. Avoid jargon and use simple language to convey your points effectively. Clear content helps in better understanding and reduces miscommunication.

Algumas vezes estamos a tanto tempo naquele ambiente de trabalho que alguns termos técnicos se tornam parte do cotidiano, e acabamos esquecendo que as pessoas que trabalham em outros ambientes e até mesmo os novatos não estão familiarizados com aqueles termos. É preciso se policiar para não entender como boba perguntas referentes a alguns termos, mantendo, assim, a clareza e a comunicação aberta a todos.

Les webinaires sont selon moi un excellent moyen de communication en interne, ils permettent d'approfondir les sujets, ils représentent un temps d'échange entre les membres d'une même organisation qui vont conserver un lien malgré la distance. Lors de webinaires, on peut y partager une présentation, des vidéos, exprimer ses opinions à l'oral ou via le chat. De plus, ils sont ensuite accessibles en replay sur le long teme.

In the mood for a video, article or podcast? Then this might help you choosing the better format. If you want to give an update on let's say company goals and celebrate a success story, it's advisable to show and tell (video). If you are having an interview with someone, e.g. a leader of the company, internal comms can rest assured and focus on the auditive format (podcast). Most of the time a stiff "panel talk" environment is neither interesting, nor inspiring. Record a podcast instead and be open to cracking a joke or two. As a host you should be really engaged - it will automatically hook your audience,too! An classical article is advisable for e.g. general updates on uncritical information the audience is already famliar with.

Para divulgar a confraternização de final de ano da empresa que trabalhei, escolhi motivar os colaboradores por meio de vídeos toda sexta contando algum spoiler sobre a festa. Os vídeos começaram 1 mês antes da data da festa, foram 4 spoilers. Falei sobre a festa ser open, contei que seriam liberados mais cedo no dia da festa. Tudo em um formato envolvente de brincadeira.

Use a variety of formats to keep your audience engaged. This can include videos, infographics, podcasts, and written articles. Different formats cater to different preferences and learning styles.

Ao adaptar-se a diferentes estilos de aprendizagem e preferências dentro da equipe, é possível aumentar o alcance e o interesse das mensagens. A variedade de formatos oferecida visa envolver uma parcela maior do público-alvo e manter o interesse ao longo da comunicação. A diversificação dos formatos de comunicação interna não apenas torna as mensagens mais atrativas e envolventes, mas também demonstra sensibilidade às diferentes formas de absorção de informação presentes na equipe. Ao proporcionar uma experiência comunicativa variada e interessante, é possível fortalecer o engajamento dos colaboradores e promover uma cultura organizacional mais participativa e conectada.

Gather commitments from your audience. Ask them what they will personally be doing to help make this happen and ask them to write it down and message you. A month or so later (whatever’s appropriate), send them a message with the commitment they wrote and ask them how they’re getting on and offer further resources/help if needed.

In case of any live-format you should bear in mind that you are not only talking to your guests but all of your stakeholders who might watch/listen to what is going on in that moment! Create polls during the event, include Q&A's, music,maybe coffee breaks and bring people together. Help them connecting and building relationships. If you are discussing a certain topic you should open the discussion for the audience as well! Include them.

Incorporate interactive elements such as polls, quizzes, and Q&A sessions. These elements encourage participation and make the communication process more dynamic and engaging.

Ao introduzir conteúdo interativo, não apenas torna-se a comunicação mais envolvente, mas também estimula um fluxo de comunicação bidirecional. Essa abordagem contribui para construir uma comunidade interna mais forte, promovendo a colaboração e a troca de ideias entre os colaboradores. Quando é incentivada a participação ativa dos funcionários, seja por meio de enquetes, fóruns ou outros recursos interativos, as empresas podem fortalecer o engajamento da equipe e criar um ambiente mais inclusivo e colaborativo. Ouvir as opiniões dos colaboradores e promover espaços de diálogo contribui para o desenvolvimento de uma cultura organizacional transparente e participativa.

Your employer voice should be a reflection of your company culture! Incorporate copy, verbiage, and the 'lexicon' of your organization. The more relevant and personalized your comms ~feel~ = the more likely your employees are to resonate & engage. Pro tip: look for what's 'trending' in your org. E.g. - See a highly engaged Slack or Teams message/post? Use it in your newsletter! 📮

Maintaining a consistent voice in internal communication is crucial. Unlike external communication, where the tone might vary for different audiences, internal comms benefit from a steady, unified voice. This consistency builds trust and reinforces the company’s values and culture. When employees recognize a familiar voice, it strengthens their connection to the organization and ensures messages are clear and cohesive. Let's commit to a consistent corporate voice to enhance engagement and alignment within our teams. 📢 #InternalCommunication #ConsistentVoice #EmployeeEngagement #CorporateCulture #EffectiveCommunication

A Voz é sobre identidade. E criar uma identidade exige constância. Procuro sempre utilizar a mesma voz, de forma que a comunicação seja reconhecida.

Maintain a consistent tone and style across all communications. A consistent voice builds trust and familiarity, making your communications more relatable and credible.

Consistency Is an important traits to have in the corporate world because they can help build trust and establish one's credibility and reliability. Being consistent means delivering results that are reliable and predictable over time. This requires attention to detail, good planning, and the ability to follow through on commitments. Consistency builds trust in a person, especially in the workplace, where deadlines and commitments are critical.

Establish a feedback mechanism to gauge the effectiveness of your communications. Encourage employees to share their thoughts and suggestions, and use this feedback to improve future communications.

If you’ve gathered feedback from a communication activity – don’t miss a trick – make sure you gather that feedback and report back to that same audience next time and don’t be afraid to state the obvious “we’re doing it this way from now onwards because your feedback last time said that’s you wanted.” This shows your audience that they are being listened to and their input is being put into action.

É fundamental que gestores e líderes estejam preparados para receber feedbacks de maneira construtiva. A habilidade de ouvir e responder adequadamente aos feedbacks pode fomentar um ambiente de trabalho mais colaborativo e produtivo, beneficiando a organização como um todo.

Don't just convey leadership messaging and policy. Communicate human-interest features about employees (what is now popularly called “storytelling”). Know your employees. Make it a common practice to get out of the corporate offices and into the workplaces. Tell the stories about frontline employees developing breakthroughs that make processes easier, faster, safer, more profitable, etc. Tell the stories about their superior, far above-and-beyond community involvement. Show their faces and workplaces. Hear their voices. They are truly the heroes among us! (And it’s always a good idea to survey/ask employees directly how best to engage them.)

Consider using tools and systems that help you to mesure every single thing you do. With the right metrics and data you will be able to understand what kind of content is working or not and where you should or not put your efforts. Make sure to explore to its fullest the tool you are using and to create ways to make your life easier when analyzing data (automatic spreadsheets, dashboards, reports etc.). Also, partner with your IT to find ways to improve how the data is presented to you. A more visual and easier to understand data will surely help you to explain why your choices are accurate and convince the leadership to buy whatever you are proposing.

Humanize your content & your employer brand! The heart of your organization is your workforce. 💌 Some pro tips: 1.) use actual, real employee photos instead of stock 2.) employee recognition: highlight individual wins, contributions, & efforts 3.) personalized CEO communications (look for a tool with a ghostwriting feature) 4.) provide open feedback channels (the option for anonymizing promotes transparency)

Comunicação interna é o esqueleto que mantém a empresa coesa, garantindo que todos estejam na mesma página. Desde políticas e procedimentos até conquistas e desafios, tudo é compartilhado com clareza e eficiência. Canais como intranets, newsletters e reuniões são vitais para uma comunicação clara e bidirecional, promovendo um ambiente de transparência e confiança.

Consider employees being the storytellers, bringing your narrative and campaign to life. There is no one better to be the advocate and voice of the organisation.