Here's how you can defeat creative blocks and keep a steady stream of innovative ideas as a content marketer.

Para ter uma melhor fluidez na sua rotina de criação, algumas dicas são válidas: - Separe um momento do seu dia e dedique-o exclusivamente para isso - Tente separar sempre o mesmo horário todos os dias. Nosso cérebro performa melhor com aquilo que é comum. - Cerque-se das inspirações necessárias: artigos, livros, posts, ideias no papel, etc. - Escreva/faça tudo o que vem a mente, mesmo que no primeiro momento você não saiba se serve ou não; - Organize tudo e separe entre "faz sentido" e "não faz sentido"; - Estruture de maneira lógica e utilize programas de revisão.

Not sure a routine helps break creative blocks. Sure, you may wanna minimise the decisions you're making. For example, Scroobius Pip, the eloquent and excellent word wrangler and poet, described once how he only wears black pants and socks from the same manufacturer. It's two decisions he doesn't have to make every day. It's a small thing but that might reduce cognitive load on the old grey/pink matter squished inside our bone heads. If you're really stuck, I would get out and about. Walk. Run. Bicycle. Swim. Fly. Hoover. Shower. Sail. Dip. Duck. Dodge. Dive. And Dodge. Sorry I slipped into my Dodgeball monologue for a second. But seriously. Do something to jog you out of the routine.

Creating a routine helps to reduce decision fatigue. Being creative is about making decisions, comparing and brainstorming. Making your life easier with frameworks and habits you make room for the important parts.

Avoid the doom scroll and set a routine so that you're not starting your day deep in the feed. Your best ideas aren't going to come from sitting at the computer at a designated time, they're going to come from your day-to-day operations.

What works very well for me is a morning walk to get the day started. That allows me to have time for myself and also to listen to a podcast on a topic I need inspiration for. Then I note down ideas to discuss later or work on.

Como creador, me es súper importante buscar inspiración. Es más, creo que es la cereza del postre, lo que nos permite destacar. Para eso, debes buscar lo que te inspire. Puede ser desde hacer journaling a diario como un hábito o, como hago yo, dedicar una hora al día a leer y otra hora a conocer opiniones y actividades que están haciendo personas referentes para mí, siempre con un cuaderno a mano para hacer anotaciones con mi propia formulación y para extraer ideas únicas.

Your best ideas won't come from within a meeting room. You won't find them scrolling the feed either. That's because your most authentic content ideas come from within your day-to-day operations. Your client feedback, your company story, your values and your brand relatability. That question your customer service team always answer, that top search on your website. Look inwards instead of outwards.

This is honestly the best thing you can do. In Matthew Syed's book, Rebel Ideas, he explains the power of cognitive diversity: expanding your known context and experiences to broaden your horizons by working with different people. By collaborating with people you don't normally come into contact with - whether culturally, geographically, or skill set - you will be exposed to a way of thinking that will spark new connections in your mind and a new way of doing things to shape your production practices. It's actually something that I need to do more of as a practitioner. If anyone wants to work on something together, come and find me! Please. I'm ever so lonely.

The more time you give to yourself out of the feed, the better your ideas will become. Give your brain room to rest, without consistent stimulus. Take the downtime for your subconscious to work in the background and generate aha! Ideas you will shock yourself by.

Embracing boredom and giving yourself permission to just be, free from distractions, is more than a brain break. It’s about tapping into the ocean of imagination and creativity that lies dormant within us all. Here are some tried-and-tested strategies to find boredom and revive your creativity: - Have mindful commutes (listen, observe!) - Use nature as therapy (get mesmerized by mother nature) - Learn to meditate (observe your thoughts, then let them go) - Embrace routine tasks (in silence!) - Cultivate solo hobbies and dates (have some fun!) - Intentional daydreaming (just like you did when you were a child) - Set creative constraints (remove distractions)

Gary Halbert, the famous copywriter, used the “shoebox” technique. It followed these steps: 1. Write down all ideas on small pieces of paper 2. Put all papers in a shoebox 3. Close the box and ... 4. ... Do not open for 48 hours (during this time, Gary would play golf, go for a walk... anything but work on the file) And the human brain being well constructed (Gray's in particular), the space thus created in his brain, the non-obligation to generate anything, ended up producing the opposite idea: after 48 hours, the ideas were falling like rain in a thunderstorm.

Concordo em partes. Uma mudança de cenário pode contribuir sim para o processo criativo, principalmente na questão da inspiração. Por outro lado, isso faz com que o nosso cérebro perca a rotina de criação de alguma forma, com mais informações a serem absorvidas e processadas, aumentando o tempo do processo.

I disagree. Novelty alone isn’t a panacea for creativity. Maybe changing scenery works. Temporarily. But, if you rely on it, it gets harder to focus on your long-term goals. If you have a well-defined purpose, you wouldn't worry about your surroundings. You wouldn't have the time. Aspiring for a better lifestyle is commendable, but it shouldn't overshadow your core purpose.

Creative blocks are part of the journey. Sure, some people seem to have endless ideas, but it doesn't mean they are all good. For example, my colleague Lisa had an idea to give free Atkins snack bars to customers who bought our clothes online*. It did not go down well. Creativity is simply the amalgamation and combination of different experiences and concepts into new formations. So if you are struggling, do something new. Read a new genre. Watch something outside your comfort zone. Call your mum and dad. Or go to a locals bar and strike up a conversation. Try anything, but break habits and do something uncomfortable. *This is a joke to illustrate a point - I was not involved. But this brand partnership did happen.

Try learning about an entirely new field. Like psychology. It'll deepen your listening, understanding and response skills - all highly beneficial in understanding audience intent and behavior. You'll be pleasantly surprised at how audiences on different platforms behave in certain patterns.