Here's how you can effectively convey the potential business opportunities uncovered through data analysis.

Identify Stakeholders, Know who you are presenting to – executives, managers, technical teams, or clients. Tailor your message to their level of understanding and interest.Focus on Business Objectives, Highlight how data analytics addresses specific business challenges or goals.

Adding on to what's already been said... as a Sr. Leader I am the one usually setting the goals and using the data available to me is critical to helping figure out how to grow existing products as well as find new revenue opportunities. I have often found that the scientific method goes a long way to helping me achieve just that. Ask questions, come up with hypothesis and use the data so see if your hypothesis holds water. When testing your hypothesis sometimes the answer pops out in a simple SQL query, other times you may have to run a simulation. I have found that the vast majority of the time the collection of tested hypotheses has always led me to successfully finding increased revenue opportunities.

Apart from all the steps mentioned in Data Analysis, the “make or break” situation is when we are pitching and engaging with the stakeholders as we need to send a message that will make it through our audience’s curious and creative minds and not hit a brick wall. To do this, we must be clear and on-point with our recommendations and proposed actions and consider that it is not for your own interests/wants but always be for them.

To uncover meaningful business opportunities from data, it's important to have a strong foundation of: 💛Business Understanding - develops a holistic view of the business, its operations, OKR/KPI, goals, data literacy rates, adoption of bi tools. 📜Data Landscape Analysis; takes into account what is the current situation of data being utilised - data source identification, quality metrics, frequency of reporting, stakeholder involvement Once you've had a good idea of both of these aspects, the next step would be to align data initiatives with the business goals, highlighting improvements and missed opportunities according to current business processes/operations.

Few points to consider Start by translating technical findings into straightforward, actionable insights that align with the business goals. Structure your presentation to highlight key findings first, followed by the implications of these insights for the business. Explain how the data supports your conclusions and the potential impact on revenue, efficiency, or market positioning. Provide concrete recommendations and possible action steps, backed by data, to help stakeholders understand the practical applications. Tailor your communication style to your audience, ensuring that both technical and non-technical stakeholders can grasp the significance of the opportunities.