Here's how you can effectively give feedback to external stakeholders in marketing.

Fornecer feedback construtivo para stakeholders externos em marketing é crucial para manter relacionamentos sólidos e alcançar os objetivos da campanha. Veja como fazer isso de forma eficaz: Preparação é Chave: Reúna dados e evidências: Baseie seu feedback em dados e exemplos concretos de relatórios, análises ou pesquisas de concorrentes. Isso fortalece sua credibilidade e fornece uma imagem clara da situação. Identifique seus objetivos: Tenha clareza sobre o que você deseja alcançar com o feedback. É para melhorar um elemento específico da campanha, ajustar a estratégia geral ou resolver falhas de comunicação?

Giving feedback is an art which is used by marketing team umpteen number of times. For a marketeer, giving feedback to external agency partners, vendors, sellers etc. is 100% unavoidable and therefore needs to be done tactfully. Since the stakeholders here are external, they may or may not be aligned to the common goal. Ensure you have done your homework before giving feedback to the team. Collect all the datapoints - both good and bad - with specific instances to share with the team. Avoid giving generic statements as that would lead to loss of trust with the external team members and might then need stepping in by leaders from both sides.

While appreciation needs to be given in a large forum and infront of the whole team for boosting the morale, feedback - both positive or negative - needs to be done in 1:1 manner and in a relaxed environment. Dont do it immediately after a bad meeting or a tough customer call. Chances are, the external partner would be already feeling bad about the tough meeting or customer call. So give them the trust that you already know they are working on it. Block a weekly/bi-weekly time for regular business check-ins which can also be used for sharing feedback or improvement areas. Do NOT wait for annual appraisal meetings to give feedback as that might seem like an excuse for average/poor ratings.

When providing feedback to external stakeholders , I believe that following strategies are crucial: 1-Assess Gaps Using Qualitative Tools: Conduct customer interviews, focus groups, or surveys to understand pain points and expectations. 2-Create an Assessment Matrix: Create a matrix that evaluates performance against key metrics. Consider factors like customer satisfaction, brand perception, and market share. 3-Regular Effective Communication: Be concise and clear in your feedback. Use visual aids like charts or infographics to enhance understanding. 4-Market Feedback Insights: Leverage real-time market data. Understand trends, competitor moves and customer satisfaction.

Always start a feedback session with the positives of the team. Appreciate the hard work and preparation that would have gone in by the team. Since the members are external, a lot of work would have been done in background, agency offices etc. and the larger brand team might not be aware of the same. Hence its critical to start with the appreciation. It will motivate the team to perform better, make your feedback more balanced and also the other side more open to your feedback.

Mantenha um tom positivo e profissional: Seja respeitoso e diplomático: Mantenha um tom profissional e cortês em toda a sua comunicação. Evite linguagem acusatória ou negatividade. Foco no futuro: Enfatize o potencial de melhoria e resultados positivos da implementação do seu feedback.

Foco em soluções, não apenas em problemas: Não apenas aponte problemas. Ofereça soluções potenciais ou abordagens alternativas baseadas em seus dados e experiência. Enquadre de forma colaborativa: Apresente seu feedback como um esforço colaborativo para melhorar o sucesso da campanha. Use a linguagem "nós" para enfatizar um objetivo comum. Foco em recomendações específicas e acionáveis: Seja claro e conciso em suas recomendações. Evite declarações vagas. Forneça etapas ou sugestões específicas que possam ser implementadas.

We once faced a snag with a project because feedback wasn’t translating into action. So, we introduced "Solution Sprints" - dedicated sessions where the team brainstormed improvements for each piece of feedback received. 🚀🧠 Another game-changer was our "Feedback Flip" approach. Each time someone pointed out a challenge, they had to propose at least two potential solutions. This not only encouraged positive participation but also significantly fast-tracked problem-solving, turning hurdles into opportunities for innovation. 🛠️✨ These strategies truly transformed our project dynamics!

Agende discussões de acompanhamento: Agende uma reunião de acompanhamento ou ligue para discutir o feedback com mais detalhes e responder a qualquer pergunta. Documente a conversa: Documente os pontos-chave da discussão e quaisquer itens de ação acordados para referência futura. Ao seguir essas etapas, você poderá fornecer feedback construtivo de forma eficaz para stakeholders externos em marketing. Lembre-se, o objetivo é trabalhar de forma colaborativa para alcançar os melhores resultados possíveis para a campanha de marketing.

After sharing feedback, ensure the next steps and minutes are documented and shared with all stakeholders within 24 hours. Identify the owners and timelines for next steps and as the process owner, diligently follow up for closure. If an offline closure is not possible over emails, set up a follow up connect, even if its in a smaller forum. Do not let the feedback be on good faith only. Create mechanisms and processes to capture feedback, next steps and closure.

While delivering the Feedback, Choose the Right Channel: Consider the stakeholder's preferences and the complexity of the feedback. A simple email might suffice for minor points, while a face-to-face meeting or video call is better for in-depth discussions. Focus on Specifics & Actionable Insights: Don't just point out problems; offer solutions and recommendations for improvement. Be Positive & Professional: Maintain a respectful and professional tone throughout the conversation. Actively Listen & Collaborate: Encourage open dialogue and be receptive to the stakeholder's perspective.

You need to be straight and kind. Say exactly what’s working or not, using simple examples. Show you get their side of things to help them listen better. Offer clear, doable steps for improvement, not just criticism. Make it feel like teamwork, not orders. Keep communicating often to avoid surprises and show you’re in this together. Your goal is to help them do better in a way that makes sense for everyone involved.