Here's how you can effectively manage expectations with your boss in the influencer marketing field.

Objetividade e metas claras, além de alinhamento do orçamento são essenciais para que a gestão apoie e entenda a importância das campanhas, desde que elas estejam extremamente alinhadas às expectativas.

Encourage your "boss", better say marketer/influencer manager, to clearly explain all the details of their expectations! Ask: 1) what message needs to be communicated, 2) What the brand's goals are, 3) What the hook & CTA must be 4) what are your DOs & DON'Ts? All these answers ALWAYS help influencers deliver the expected content!

Start by setting clear, SMART goals for each campaign. Discuss openly what you aim to achieve—be it boosting brand awareness, driving sales, or increasing engagement. By defining these objectives clearly and concisely at the outset, you avoid potential miscommunications and set a tangible framework for success.

Effectively handling expectations with your boss in influencer marketing involves some important steps. Firstly, it's crucial to talk clearly. Explain achievable goals and timelines upfront, making sure they fit with the overall marketing plan. Help your boss understand how influencer marketing works, like how long it takes to build relationships with influencers and create content. Keep your boss updated regularly to help them stay on the same page. Give them progress reports, show how well things are going, and be ready to adjust plans if needed. It's also important to be flexible. Sometimes unexpected things happen, so you might need to change your plans. Just make sure to keep your boss informed.

Clear Goals: Align on clear and measurable goals for influencer marketing campaigns, ensuring that both you and your boss have a shared understanding of the desired outcomes and objectives.

Maintain an open channel of communication with your boss. Regular updates on campaign progress and shifts in the influencer landscape are vital. This ongoing dialogue allows for timely adjustments and ensures that your boss is always informed, fostering a trusting and collaborative work environment.

Open Dialogue: Maintain open and transparent communication with your boss, regularly discussing project progress, challenges, and any changes in expectations to ensure alignment and address any concerns proactively.

Clear goals align and play a very crucial part in influencer marketing. Ultimately not wasting time is key to success in influencer marketing.

Tools like notion help a lot. Show where your work is, show what you are doing continuously, iterate during the process to have an outstanding outcome.

Provide your team with weekly updates on all of your projects! Especially when it comes to putting it in writing; sometimes we’re moving so fast and communicating IRL or over calls, things get lost and timelines aren’t clear. Sending a quick recap email can make such a difference. Take the last 30 minutes or so of each Friday to recap what you’ve accomplished this week and highlight other things that may need a bit more time.

Realistic metrics are so important, not just in 'influencer marketing' but literally everywhere in marketing & this is where most companies fail. Unlike traditional marketing, influencer campaigns aren't just about immediate sales spikes—they're about building relationships and brand affinity. Success should also be measured through engagement rates, audience feedback, and brand sentiment. These softer metrics offer insights into how well the audience connects with your brand through the influencer, which can be just as valuable as direct conversions. So, when discussing goals with your boss, ensure these aspects are a part of your strategy to give a fuller picture of campaign effectiveness. Hope this helps :)

It’s important to set realistic expectations regarding campaign metrics. Educate your boss about how factors like influencer niche, audience demographics, and content style can affect results. Set benchmarks based on historical data and industry standards to manage expectations realistically and professionally.

Realistic Metrics: Set realistic and achievable metrics and KPIs (Key Performance Indicators) that accurately reflect the success and impact of influencer marketing initiatives, providing a clear benchmark for evaluation and measurement.

Explaining HOW content format, niche, audience demographic impact metrics is crucial to setting realistic KPIs. Context helps ensure you’re on the same page about what your target metrics are and how they were determined. For example, highly scripted content on a creator’s channel that isn’t consistent with the creator’s natural voice and style likely won’t have as much organic reach or engagement and content where the creator has creative freedoms with brand guidelines. It’s OK if you want highly scripted content, but then your goals need to be adjusted accordingly. Recognizing the impact of context makes setting achievable, mutually aligned targets possible.

Set clear and realistic metrics that are tied to your primary KPIs. Don't limit yourself to vanity metrics (number of total likes or followers). Prioritize KPIs that are relevant to your team's primary goals (building brand awareness, driving website traffic, or conversions).

Keep your boss informed about the latest trends and changes in the influencer marketing sphere. Regular briefings on algorithm updates, emerging platforms, and market trends help shape informed expectations and showcase your proactive approach in staying ahead of the curve.

Take the time to explain influencer marketing to your leadership team if this is something new for your organization. Explain the various types of influencers (nano, micro, macro, and celebrity), platforms, and campaign objectives (brand awareness, audience reach, engagement). And be proactive by addressing any common misconceptions or concerns your leadership may have for example, the cost of influencers, the difficulty of measuring ROI, and the risk of partnering with influencers with fake followers.

Influencer marketing is one of the quickest evolving industries in the world - which makes it super exciting! But also challenging to keep up. It's imperative for people who work in influencer marketing to keep their finger on the pulse. Subscribing to industry newsletters, reading reports, and regularly sharpening your skills is key to surviving in this industry.

Educate Regularly: Keep your boss informed about the latest trends, best practices, and innovations in influencer marketing, providing regular updates and insights to help them understand the evolving landscape and make informed decisions.

Learn, learn, and continue learning. Influencer marketing is relatively compared to other fields of marketing, and with the online media the only thing you know, is that you don't know anything. Today Meta can launch a new feature and you think about a potential campaign with an influencer, and tomorrow they decided it to drop it. Invest 1 or 2 hours per day analyzing what's new and what's trending to make sure you are not missing out on anything.

Flexibility opens the door to unexpected creative opportunities. Influencers often have fresh ideas or unique perspectives that can breathe new life into a campaign. By maintaining an open mind and embracing change, brands can harness these creative sparks to differentiate themselves in a crowded digital landscape. Remember, flexibility isn't just about reacting to changes—it's about proactively seeking out innovative approaches that drive engagement and foster genuine connections with audiences.

Run a way from falling in love with an strategy that in 2 months or less does not work. The digital landscape is perpetually evolving, a reality that any influencer marketing professional must be prepared to adapt to. In my experience, maintaining flexibility within our strategic planning allows us to pivot effectively in response to market changes or unexpected challenges. I encourage ongoing dialogue with leadership about the necessity for adaptability in our approaches, emphasizing that flexibility can often lead to discovering more efficient or impactful strategies.

Flexibility Counts: Be flexible and adaptable in responding to changing priorities, market dynamics, and business needs, demonstrating agility and responsiveness in adjusting strategies and tactics as required.

Traacking is the right word. It is a really boring job I have to say. At Zexel Pay, we implement a systematic approach to keep all stakeholders informed about our campaigns' status. These updates not only highlight successes and areas for improvement but also foster a transparent environment where feedback is welcomed and acted upon. This practice ensures that everyone involved has a clear understanding of where we stand in relation to our goals and helps manage expectations realistically.

Regularly provide comprehensive progress reports that detail key performance indicators, insights, and challenges. These reports help visualize the campaign’s impact and facilitate strategic discussions on future directions, ensuring your boss understands and supports ongoing efforts.

Progress Reports: Provide regular progress reports and performance updates to your boss, summarizing key achievements, challenges, and learnings, and highlighting areas of success and opportunities for improvement.

To effectively manage expectations with your boss in the influencer marketing field, it's crucial to maintain clear and transparent communication. Start by clearly defining goals, timelines, and objectives for each campaign or project. Be realistic about what can be achieved within given constraints, such as budget and resources. Provide regular updates on progress, highlighting both successes and challenges along the way. If issues arise, address them promptly and propose solutions or adjustments as needed. By fostering open dialogue and setting realistic expectations from the outset, you can build trust and ensure alignment between your efforts and your boss's expectations.

Influencer marketing isn’t just about numbers; it’s also about brand alignment and audience engagement. Share stories or case studies where flexibility and adaptability led to unexpected but highly successful results. These examples can help your boss understand the less quantifiable, yet crucial aspects of influencer partnerships. Also, consider inviting your boss to meet with influencers or join strategy sessions. This direct involvement can give them a deeper appreciation of the influencer marketing process and build a stronger rapport between all parties involved.

Here's what else to consider: Continuously seek feedback and input from your boss to ensure that your efforts align with their expectations and strategic priorities. Be proactive in addressing any concerns or issues that may arise, and strive to maintain a collaborative and positive working relationship with your boss to drive mutual success in influencer marketing initiatives.

Communicating effectively and clearly is the only way to manage expectations from your boss. They are looking for all the pieces to be in place so they can effectively manage, revise or change according to current KPI‘s and the evolving market of Influencers.