Here's how you can establish yourself as an expert consultant in the live events industry.

La experiencia es sumamente importante en esta industria y cuando estas iniciando en esto no se encuentran muchas oportunidades tienes que intentar e intentar en esa oportunidad pero cuando por fin logras entrar descubres un mundo completamente amplio y de mucho conocimiento de valor

Apart from attending industry conferences and being active on social media, I make sure to be present physically at the events to meet the stakeholders and decision makers who me and my team were interacting with to reassure them a smooth execution and make it a point to take feedback from them personally so that a bond is formed and next time they have a similar requirement or a referral to make, I'm on their speed dial! Personalized approach and quality service truly sets you a class apart.

We are great collaborators. We are not an island . Meeting like minded individuals, connecting with people in our industry, sharing knowledge and teaming up allows us to be stronger and respond more effectively to many RFP's. We are always greater than the sum of our parts.

As the co-founder and MD of Mass Movement Management Ltd and Mass Talent our websites engage with clients, brands, production entities, suppliers, talent and clients across all genres of the event world . It shows consistency and our first class professional approach to every single type of live event we are involved with . Brand values are key - we know what we are doing and we do it very well.

I never stop learning.... I've been an Event Producer and innovator for the best part of 30yrs. Every single project is different, it's bespoke and has it's own DNA. You have to stay current to be relevant and to do that you need to constantly understand the industry and embrace changes a . I inspire teams to think outside the box .... whilst I stay one step ahead of them . I believe in technical innovation, extraordordinay creative conceptulisation all with clients brand values at the core and underpinned by a safe delivery. . Live does not mean dangerous.

Staying updated with current trends should be a constant process that should never end. I personally consider this as education. Like going to school where you just knew you had to go. The second important aspect that I make sure to do is to update my clients/ prospects about the new possibilities that can be executed with this new knowledge that I have acquired and tested with my R&D team. I have seen a good percentage of conversion when your prospects know that you're constantly doing your work in staying updated, testing and confirming the practicality of what you're experimenting, instilling confidence in them and giving new ideas for their Live events! No, you're not flexing here, you're working towards improving the whole industry!