Last updated on Jun 19, 2024

Here's how you can gather valuable insights from diverse stakeholders in the gaming industry.

Understanding the multifaceted gaming industry requires tapping into the wealth of knowledge held by its various stakeholders. Whether you're a developer, publisher, or marketer, getting insights from players, critics, and other industry professionals can be invaluable. By engaging with these diverse voices, you can uncover trends, preferences, and areas for improvement that you might not have considered before. This article will guide you through the process of effectively gathering and utilizing feedback from across the gaming industry spectrum.

1 Identify Stakeholders

To begin with, pinpoint who the stakeholders in the gaming industry are. They range from game developers, publishers, and distributors to the players themselves. Each group has unique insights based on their experiences and interactions with games. For instance, developers can provide technical perspectives, while players can offer feedback on user experience and satisfaction. Start by creating a list of stakeholder categories relevant to your objectives and consider how each can contribute to a comprehensive understanding of the gaming landscape.

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2 Engage Directly

Once stakeholders are identified, engaging with them directly is crucial. This can be done through surveys, interviews, or focus groups. Personal interaction not only shows that you value their opinion but also allows for a deeper dive into their thoughts and feelings about the gaming industry. Tailor your questions to extract specific insights and be open to constructive criticism. Remember, direct engagement is not just about asking questions; it's also about listening actively and empathetically to what stakeholders have to say.

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Amir Shapira

💡 Linkedin Top Product Management Voice | Director of Product Management @ Zynga, Socialpoint | Monetization, Liveops, Performance
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1:1s: The Key to Stakeholder Engagement! Skip the generic surveys. Prioritize direct engagement with stakeholders through personalized 1:1 meetings. Explain business logic during these discussions to foster understanding. Active listening and building strong relationships are crucial. It's all about valuing their voice and building a foundation for success!

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3 Utilize Forums

Online forums are treasure troves of unsolicited feedback from passionate gamers and industry observers. By monitoring discussions on these platforms, you can gain insights into what's resonating with the community and what's not. Participate in these conversations to ask further questions and clarify points made by forum members. This can help you understand the context behind their opinions and identify potential improvements or innovations for your gaming projects.

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Jared Joseph

Product @ Krafton | Ex - Nazara Technologies (Nextwave) | All things Mobile Gaming | Anime Connoisseur | MBA - ESCP Europe
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A powerful way to collect user feedback especially when publishing popular titles is to look into active gaming communities (on top of store reviews) - popularly found on Reddit or Discord. This feedback can be from novice or veteran gamers, spenders or non-spenders but when a band of folks get together & talk about the game discussing their pain points, strategies, loop-holes, hacks, etc - you gain a lot of valuable insights & helps drive your decisions based on the priorities of tasks! I am fond of forming a close, tight-knit group of active players who actively engage with the game to ensure the next action items are meaningful for the end users. Be it a new feature or a simple creative that promotes an Event or an IAP.

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4 Analyze Data

In the gaming industry, data is king. Collect quantitative data such as playtime, purchase behavior, and in-game statistics to complement qualitative feedback. Tools like analytics software can help you interpret this data to reveal patterns and trends. Combining hard data with stakeholder feedback provides a more complete picture, allowing you to make informed decisions that could lead to a better gaming experience for all involved.

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Amir Shapira

💡 Linkedin Top Product Management Voice | Director of Product Management @ Zynga, Socialpoint | Monetization, Liveops, Performance
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Data Drives Decisions in Gaming! Don't fly blind. Combine quantitative data (playtime, purchases, stats) with stakeholder feedback. Analytics tools unlock insights. This data + feedback combo fuels informed decisions for a winning game experience.

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5 Leverage Social Media

Social media platforms are another valuable source for gathering stakeholder insights. Monitor hashtags, join gaming groups, and pay attention to trending topics related to your game or the industry at large. Social media can provide real-time feedback and sentiment analysis, which is especially useful during game launches or updates. Engage with users by asking questions and encouraging discussion to gather varied perspectives.

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6 Iterate and Improve

Finally, use the gathered insights to iterate and improve. Whether it's tweaking a game mechanic based on player feedback or adjusting marketing strategies to better align with consumer behavior, the goal is to evolve continuously. Remember that gathering feedback is an ongoing process; regular check-ins with stakeholders can help you stay ahead of industry shifts and maintain a player-centric approach to game development.

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Amir Shapira

💡 Linkedin Top Product Management Voice | Director of Product Management @ Zynga, Socialpoint | Monetization, Liveops, Performance
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Data + Feedback = Constant Improvement! Analyze data (playtime, purchases, etc.) and stakeholder insights to iterate and refine your game. Tweak mechanics, adjust marketing - it's all about continuous evolution. Regular check-ins keep you ahead of the curve. Let data & feedback guide the way to a winning game!

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can gather valuable insights from diverse stakeholders in the gaming industry.

1

2

3

4

5

6

7

1 Identify Stakeholders

2 Engage Directly

3 Utilize Forums

4 Analyze Data

5 Leverage Social Media

6 Iterate and Improve

7 Here’s what else to consider

Gaming Industry

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Here's how you can gather valuable insights from diverse stakeholders in the gaming industry.

1

2

3

4

5

6

7

1 Identify Stakeholders

2 Engage Directly

3 Utilize Forums

4 Analyze Data

5 Leverage Social Media

6 Iterate and Improve

7 Here’s what else to consider

Gaming Industry

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