Here's how you can keep pace with the latest trends in influencer marketing.

Start by solidifying your understanding of the fundamental principles of influencer marketing. Knowing the basics ensures you can build upon a strong foundation as new trends emerge.

El marketing es un área poderosa y relevante para dar a conocer tu marca. métricas relevantes, foco en el tipo de mercado y por ende las plataformas a utilizar (Linkedin, tik tok?), ser auténtico y relevante en tu nicho.

Mantenha sua curiosidade e siga influenciadores grandes e procure os pequenos. Faça isso em diferentes plataformas, das mais populares (Instagram) passando pelas de nicho (Discord) até as mais improváveis (Telegram, WeChat etc). Analisar o comportamento dos influenciadores e a relação de suas comunidades com eles é essencial. Comece por uma vertical específica, tome nota das similaridades e diferenciais que notar e cruze essas informações quando tiver mais informações. É um trabalho de pesquisa, mas também de observação e análise. Por isso a curiosidade é mandatória; vai te fazer pensar em perguntas que certamente te levarão até as melhores descobertas.

Keep an eye on social media platforms like Instagram, TikTok, YouTube, and Twitter for emerging trends, viral content, and new features that may impact influencer marketing strategies. Follow relevant hashtags and accounts to stay updated on what's happening in your niche.

You can monitor changes in the space by simply keeping in touch with news in your industry, and then using that news to research what influencers are doing in reaction to it. Other than that, you should be spending time across all social channels, analysing how different communities are responding to topics.

Keep an eye on industry news, blogs, and social media platforms to stay informed about the latest trends and shifts in influencer marketing. Following thought leaders and industry experts can provide valuable insights.

15 years ago, the concept of an "influencer" didn't really exist, and now, they are the best salespeople for many brands. Things change so rapidly in the influencer space that it's imperative to stay on top of these new opportunities by following relevant experts and attending relevant events. By staying informed, you enable yourself to leverage influencers in the most profitable way possible instead of spending thousands on ineffective influencer strategies.

El poder de un buen influyente puede hacer variar la bolsa. Es un campo muy dinámico al cual se debe tomar atención para mantener una ventaja competitiva.

Join forums, LinkedIn groups, and online communities where influencers and marketers discuss trends and strategies. This can provide real-time insights and foster valuable connections.

Actively engage with influencers and their content. By observing their strategies and interactions, you can gain firsthand knowledge of what’s currently effective and popular.

Influencers often have their own dedicated Discord servers (especially in the games industry) that give their communities more layers of interaction - spend time with these communities and listen to what the influencers have to say. You'd be surprised at how keen some influencers are to engage with you as a brand or agency, as it helps both of you grow.

A este nivel de interacción es prudente: Definir objetivos claros de colaboración Alinearse respecto a relevancia y afinidad Permitir libertad creativa Medir el impacto de la colaboración

Regularly analyze the performance of your influencer marketing campaigns. Use metrics and data to identify what is working and what isn’t, allowing you to adapt to new trends quickly.

Not everything can be positive, and you should spend the most time post-campaign looking at what could have been different / improved. There are tools out there that help you understand creator growth and sentiment over time, so always check back in occasionally to see how those creators in your industry are doing in terms of personal development!

Use analytics tools to track the performance of influencer campaigns. Platforms like Hootsuite, Sprout Social, and native analytics on social media platforms help identify what’s working and what’s not, allowing you to adjust strategies accordingly.

Aprender, aplicar, aprender, aplicar! Repita el ciclo La innovación, tecnología y sostenibilidad son la triada que en cualquier mercado genera cambios significativos, mantenerse alerta a las nuevas tendencias y aprender, aprender y aplicar.

Be open to experimenting with new technologies, platforms, and content formats. Innovation can help you stay ahead of the curve and differentiate your campaigns from the competition.

If you don't adapt to change, you're setting yourself up to fail. The reason why the phrase 'test and learn' is heard so frequently is because a lot of the time, its what you should be doing - trying something new. Lean on collaborative feedback from influencers to work out exactly what makes their audiences tick, and if they've got a suggestion for something you've never tried, it may be worth factoring it into your overall strategy!

Participate in events such as VidCon, Social Media Week, and various influencer marketing webinars. These are excellent opportunities to learn from industry leaders and network with peers.

Just never stop reading. Influencer marketing isn't just reading websites with articles labelled 'influencer marketing'. Read everything that your industry has to offer - creative campaigns in different sectors, about the layoffs, business decisions, data and insight reports, social feature updates.... Everything is relevant to you, and by showing that you are aware of lots of different aspects of your industry you will make better strategic decisions.

Invest in continuous learning through courses, webinars, and workshops focused on influencer marketing. Staying educated will keep you updated on best practices and emerging trends.

At a Global Marketing Summit that I attended a few weeks ago, I learnt something that stuck with me, and I quote, "Be a learn-it-all, not a know-it-all". And a fun and fruitful way of doing this is by becoming a culture and trend hunter. Sure there exist tons of industry reports and surveys, but catch the action live in its natural habitat. Consume copious amounts of content, see what hashtags are trending on X, LinkedIn etc. and follow developments in pop culture. The best way to understand anything is to speak its language!

Stay informed by following industry-specific news outlets, subscribing to relevant newsletters, and reading the latest research reports. Platforms like Influencer Marketing Hub, Social Media Examiner, and HubSpot offer valuable insights.

Join professional networks and communities dedicated to influencer marketing. Participating in discussions and sharing experiences with peers can provide additional insights and support in staying current with industry trends.

Don’t hesitate to test new social media platforms and content formats. Emerging platforms like TikTok and Clubhouse can offer fresh opportunities for influencer marketing.