Discover how account managers can adapt to industry changes with resilience and maintain strong client relationships for continued success.

Depth and breath of relationships are even more critical in a change environment. Hopefully, you have been developing these for a while now as it will give you a leg up on your competition. Although it is never too late to develop these, a change of behavior may raise a red flag with your client and could position your actions as not honestly motivated

Last updated on Jun 26, 2024

Here's how you can navigate industry changes as an account manager.

As an account manager, the landscape of your industry can shift beneath your feet at any moment. Whether it's due to new technologies, evolving customer expectations, or regulatory changes, staying agile and informed is crucial. Your role as the steward of client relationships means you must be adept at navigating these changes to maintain trust and deliver value. Embrace the challenge, and you'll not only safeguard your accounts but also drive growth and innovation within your organization.

1 Embrace Learning

Continuous learning is the bedrock of adaptability. As an account manager, you should immerse yourself in the latest industry trends, tools, and best practices. This could mean subscribing to relevant publications, attending webinars, or joining professional groups. By keeping your knowledge up-to-date, you'll be better equipped to anticipate shifts in the market and advise your clients on how to stay ahead of the curve.

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Nicolas Nouvel

Hospitality | Procurement | Global Sourcing | Contract Negotiations | Supply Chain | Strategic Business Development | Processes for Cost Efficiencies
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Remaining relevant to your trade, industry changes is essential ALL the time. It’ll allow you to bring innovation to your company and client(s), and strengthen your business proposition

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Martin Chan, CLMP™

Global Account Leader | Client Retention | Client Relationship Building | Loyalty & Marketing SaaS | Marketing Services | Customer Engagement Strategy | Connecting Brands to Technology and Marketing Services to grow CLTV
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In the dynamic world of account management, embracing learning is crucial for navigating industry changes. It's akin to having a constantly updated GPS for your professional journey. By immersing yourself in the latest trends, tools, and best practices, you're equipping yourself with the knowledge to anticipate market shifts and guide clients proactively. Ultimately, your commitment to learning directly translates to client success. It allows you to identify emerging opportunities, mitigate potential risks, and craft solutions that align with evolving industry landscapes. Embracing learning isn't just about personal growth—it's about fostering resilience and driving value in an ever-changing business environment.

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🇺🇦Anna I.

Director of Business Development | LSE |Woman in Tech® | Top LinkedIn Voice | Digital Business Transformation 🎯| Strategic Partnership 🤝
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Analyze the changes and anticipate how they might impact your client's business to address their future business goals.

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2 Analyze Impact

Understanding the potential impact of industry changes on your clients is vital. Take the time to analyze how new regulations or technologies might affect their business. This analysis will enable you to proactively address concerns and provide solutions, reinforcing your role as a trusted advisor. Your ability to translate industry changes into actionable insights for your clients is a cornerstone of effective account management.

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3 Strengthen Relationships

Strong relationships are your safety net during times of change. Focus on deepening your connections with clients by being transparent about industry shifts and how they may affect their business. Offer regular check-ins and be available to answer questions or provide guidance. This level of engagement shows that you're committed to their success, regardless of how the industry landscape evolves.

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Nicolas Nouvel

Hospitality | Procurement | Global Sourcing | Contract Negotiations | Supply Chain | Strategic Business Development | Processes for Cost Efficiencies
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Depth and breath of relationships are even more critical in a change environment. Hopefully, you have been developing these for a while now as it will give you a leg up on your competition. Although it is never too late to develop these, a change of behavior may raise a red flag with your client and could position your actions as not honestly motivated

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4 Innovate Solutions

Innovation is key to staying relevant. Use industry changes as an opportunity to brainstorm new solutions that can benefit your clients. Whether it's a new service offering or a more efficient process, showing initiative can set you apart from competitors. Your willingness to innovate demonstrates foresight and a dedication to adding value, which can strengthen client loyalty.

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5 Manage Expectations

Change can lead to uncertainty, so managing your clients' expectations is crucial. Clearly communicate what they can expect during transitions and how you plan to support them. If there are going to be bumps in the road, it's better that they hear it from you first. By setting realistic expectations, you help to mitigate concerns and build trust.

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Nicolas Nouvel

Hospitality | Procurement | Global Sourcing | Contract Negotiations | Supply Chain | Strategic Business Development | Processes for Cost Efficiencies
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Change is usually uncomfortable and indeed platforms uncertainty front and center. Embracing the change through careful and strategic thoughtfulness, allows to keep your company in the front of your competitive landscape; however, understanding the impact of change in resources, timelines, etc and managing your clients’ expectations remains key to your NPS and these clients satisfaction. Keep them aware and part of your change management

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Kinnari Shah

🥇 LinkedIn Top Entrepreneurship Voice 🥇 Helping businesses save time and money while streamlining their accounting processes | Real Estate and E-commerce Expert | 10+ Years of Experience
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When clients know what to expect and how you’re handling changes, it not only eases their concerns but also strengthens the trust they have in you. Clear communication is a must!

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6 Leverage Technology

Finally, leveraging technology can help you navigate industry changes more effectively. Use customer relationship management (CRM) systems to track client interactions and data analytics to gain insights into their behaviors and needs. Embracing technological tools not only improves your efficiency but also equips you with the information needed to make informed decisions and tailor your approach to each client.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can navigate industry changes as an account manager.

1

2

3

4

5

6

7

1 Embrace Learning

2 Analyze Impact

3 Strengthen Relationships

4 Innovate Solutions

5 Manage Expectations

6 Leverage Technology

7 Here’s what else to consider

Account Management

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Here's how you can navigate industry changes as an account manager.

1

2

3

4

5

6

7

1 Embrace Learning

2 Analyze Impact

3 Strengthen Relationships

4 Innovate Solutions

5 Manage Expectations

6 Leverage Technology

7 Here’s what else to consider

Account Management

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