Here's how you can pave the way for long-term success in a Product Marketing career from the start.

Uma competência muito importante de ser desenvolvida é o conhecimento de diferentes canais de comunicação e aquisição. Com a prática (muitos testes!), estudo das personas, ICP e análise de dados, será possível sugerir os canais mais apropriados para alcançar seu público e dessa forma, desenvolver um GTM mais assertivo.

One thing that I find helpful is to understand the unique offering of your product. What makes it different? Is it more effective? Does it provide more value? Is it disruptive vs what you see in the market? These questions will provide the unique offering proposition you need to enhance and communicate to your consumers. It also works as a red flag to avoid launching products that have no point of differentiation. Market research and competitive landscape understanding are a couple of tools to help you define what are you offering to the industry and also what do you need to enhance o reinforce in your communication. Remember that the uniqueness is not only part of the product benefits, it can also be part of the brand purpose.

Knowing your audience is becoming more challenging as we have more tools and data to understand not only who is buying but when, where, how, and why. Data related to the consumer journey is personalizing audiences almost to an individual level. I find that the most efficient way to maximize resources and don't get lost in the data is by defining detailed target objectives since the creation of a Marketing strategy. Those objectives will let you know the amount of people that will be part of the universe you need to reach. But also, the best time, occasion and personalized message to increase your business results.

Data will define the Marketing of the very near future. A few years ago, you only needed a product, a clear target and a media plan that could reach those consumers frequently. Now, we live in the era of Democratic Marketing, when it doesn't matter the amount you invest, if you don't have the correct data to track the consumer, retarget those audiences and take them through a clear and simple UX, you will be spending lot's of money with very little return. Companies need to focus on gathering as much data as possible and also customize, catalogue and analyze that data to use it efficiently and properly. Data ensures the correct amount of investment, return and learnings that every marketeer needs to generate strong marketing strategies.

In my view need decision between enhancing an existing market product or developing innovative one.Existing product allows reduced development time and quick market entry, focusing on value innovation, multi-utility features, exploring alternative industry oppor., and fast market entry. For innovative projects, extended development time enables thorough studies, proper budget allocation,experimentation, and strategic planning.Strategy for existing products emphasizes quick development, while new innovations require comprehensive development and strategic planning. Long-term success comes from inducting sustainable practices, ensuring immediate and long-term growth. This structured approach maximizes success in both existing and new markets.