How can art and culture enhance your event planning?

El lugar elegido para un evento debe “fundirse” artísticamente con la temática.. Y pongo dos ejemplos en los que participé: Un evento sobre agilidad y gestión del cambio en 2019 que tuvimos el honor llevarlo a cabo en Electronic Arts (altruistamente debo añadir) donde desarrollan videojuegos y por tanto Agilidad en estado puro. Temática y lugar iban de la mano. Un evento sobre la metodología BIBERN de IEPni sobre la importancia del estilo de vida en la salud integral: el lugar, un recinto al aire libre con carpas, los 400 empleados de Accenture C. celebraban su evento anual con comida incluida: el menú,supervisado por nuestro chef, sorprendió por ser dieta no inflamatoria y además riquísima! Crear simbiosis lugar~temática es todo un arte!

When the fellar or performance group is giving FREE. When they don't take away half of your budget for art & cultural performance

In my experience the most successful events are those who use art and culture responding to the local environment, history and community. Including pieces or elements the audience or guests relate to and feel identified with. I did an event in Barcelona where we created costumes for the dancers that once put together and in certain positions would look like local landmark buildings such as The Gaudi house. The guests thought they were gorgeous and felt celebrated by them, and that set the mood for quite a joyful memorable event.

Even your own native language is art. Catchy expressions, business related, help. Songs engage audiences too. Again language.🎵 Quizzes, debates, attract people and make them stay.

You can have a clear goal of what you want to achieve with your event following the 3 steps rule: What do you want your audience/ guests to (1) think (2) feel (3) do? And from there choose the theme, art, story, you would like to share with them.

In my opinion and experience, incorporating art and culture into event planning can create a more engaging and meaningful experience for attendees, fostering a sense of community connection. Integrating local artists with some performances, or culturally relevant elements can help build bridges and resonate with diverse audience segments, making the event more inclusive and memorable. Theris Coats, CEO of STLR ENTERTAINMENT

Supporting and promoting local and contemporary art and culture demonstrates a real commitment to the community, and can generate positive media coverage, enhancing the overall public relations aspect of the event and increasing the event’s online presence.

Art and culture spice up event planning by adding a creative flair and making things more memorable. Whether it's cool art installations, live performances, or celebrating different traditions, these elements create a unique and engaging atmosphere. Plus, cultural themes tie everything together, making the event look and feel awesome. It's not just about decoration; it's about creating a vibe that everyone can connect with. So, whether you're adding a bit of local flavor or embracing global traditions, art and culture bring a special touch that makes events more fun and meaningful for everyone involved.

Every event has an unique objective and persuasive goal. However, without diversity or tools to enhance the event, there may be limitations on how successful the event can be and the outcome it can achieve. Arts and culture are exactly the elements needed to overcome these limitations and bring a vibrant dynamic to the brand. Additionally, using an event to promote art and culture is a core strategy for further developing and reforming the art form to attract new audiences.

Authenticity is key when including arts and culture in event planning. You must make sure that you are properly vetting contributors and auditing your team to make sure you have the right lens for art and culture inclusion.

This is an instrumental approach to Arts and Culture and event planning. Its not about creative flair rather used strategically arts and culture can encourage national identity, spaces for inclusion and highlighting of culture heritage.

Leveraging art and culture in event planning is pivotal, especially for the visually-oriented Generation Z. Crafting visually appealing experiences not only captures attention but also addresses the overstimulation challenge. Integrating diverse artistic elements and cultural influences adds depth, ensuring your event is engaging and resonates with the aesthetic preferences of this generation.