How can customer co-creation improve product development?

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Customer co-creation is a collaborative approach to product development that involves customers as active participants in the design, testing, and improvement of new or existing products. By engaging customers in the innovation process, product developers can gain valuable insights, feedback, and ideas that can enhance the quality, usability, and appeal of their products. In this article, we will explore how customer co-creation can improve product development and what are some of the benefits and challenges of this method.

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